Sökning: "marketing sweden"
Visar resultat 1 - 5 av 132 avhandlingar innehållade orden marketing sweden.
1. Destinationsmarknadsföring : en studie av turism ur ett producentperspektiv
Sammanfattning : The analysis of the marketing of a tourist destination brings into question quite different issues than those that apply to a single company. The marketing of a tourist destination demands the participation of many stakeholders, because of the complexity of the tourist product and the fact that the production and the consumption of the product both take place at the destination. LÄS MER
2. Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971
Sammanfattning : This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. LÄS MER
3. Three Faces of Diversity Rhetoric : Managerialization, marketing and ambiguity
Sammanfattning : Over the past decades, the language of diversity management has spread from the US to many parts of the world, including Sweden, where it emerged in the mid 1990’s. Consisting of three papers, this thesis contributes to the field of critical diversity studies by examining the multifaceted character of diversity rhetoric among Swedish diversity consultants. LÄS MER
4. Industrial marketing communication : A (r)evolutionary journey from marketplace to marketspace
Sammanfattning : This thesis looks back over a ca 10-year period, 1994 - 2005, on the use of marketing communication tools in industrial markets. The year 1994 is significant in two ways: First, it was the year I was hired as a doctoral student at Luleå University of Technology in Sweden. LÄS MER
5. Migration and Place Attractiveness
Sammanfattning : The thesis includes six self-contained papers that from various perspectives examine place attractiveness and migration in Sweden. Paper I provides an extensive overview of Swedish municipalities’ place marketing engagement to attract in-migrants, based on survey responses from 220 municipalities. LÄS MER