Sökning: "marketing social media"

Visar resultat 1 - 5 av 53 avhandlingar innehållade orden marketing social media.

1. 1. Digital Marketing Strategy : B2B and Stakeholders Communication

   Författare :Maryam Lashgari; Klaus Solberg Søilen; Stefan Stieglitz; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Digital Media; Proximity Marketing; Beacon Technology; Social Media; Industriell ekonomi och organisation; Industrial Economics and Management; Media Technology; Medieteknik; Informations- och kommunikationsteknik; Information and Communication Technology;

   Sammanfattning : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. LÄS MER

3. 2. Commercialising social media : a study of fashion (blogo)spheres

   Författare :Christofer Laurell; Håkan Preiholt; Per Olof Berg; Hope Jensen Schau; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; social media; commercialisation; marketing; fashion; blogs; spheres; företagsekonomi; Business Administration;

   Sammanfattning : A common characteristic of the theoretical developments within the field of social media marketing is that activities to which consumers devote themselves in social media settings shift power from firms to consumers. Extant literature has therefore analysed the practices of consumers within social media and their potential implications for marketing. LÄS MER

4. 3. Fashioning the Ecological Crisis : Sustainability and Feminism in Fashion Advertising and Communication in Contemporary Sweden

   Författare :Mariko Takedomi Karlsson; Humanekologi; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; feminism; femvertising; fashion; advertising; marketing; sustainability; consumption; gender; greenwashing; social media; feminism; mode; reklam; marknadsföring; hållbarhet; konsumtion; genus; sociala medier; femvertising; greenwashing;

   Sammanfattning : The corporatisation of social justice (gender justice, LGBTQI+ rights, racial justice) and environmental justice ideals in the last decades has grown immensely in western countries, exemplified by rainbow-clad ATM’s during Pride month or Nike using images of NFL player Kaepernick’s anti-racism protest action of taking a knee during the USA national anthem in a marketing campaign. One of the industries that has been particularly inundated with symbols of social justice is the fashion industry. LÄS MER

5. 4. Att gestalta en region : Källornas strategier och mediernas föreställningar om Öresund

   Författare :Jesper Falkheimer; Institutionen för strategisk kommunikation; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Media Analysis; Öresund Region; Sources; Transnational Journalism; Public Relations; Press and communication sciences; News Management; media; Journalistik; media; kommunikation;

   Sammanfattning : The Öresund Bridge between Denmark and Sweden was inaugurated in the year 2000, connecting the city of Malmö and the Danish capital Copenhagen. The bridge was an important move towards the visionary realisation of a transnational Öresund Region. In this dissertation the communicative aspects of the regional process are put in focus. LÄS MER

7. 5. (Re)producing a periphery : popular representations of the Swedish North

   Författare :Madeleine Eriksson; Urban Lindgren; Gunnar Malmberg; Aina Tollefsen; Victoria Lawson; Umeå universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Representations; internal orientalism; modernity; Norrland; Sweden; news media; popular culture; place marketing; narrative identities; Human geography; economic geography; Kulturgeografi; ekonomisk geografi; Social and Economic Geography; kulturgeografi;

   Sammanfattning : The discourse on Norrland (literally ‘North land’ in English) as essentially ‘different’ has been(re)produced in literature, politics and science for as long as the idea of ‘Norrland’ has existed. Thus,when investigating the discourse that constructs the identity of Norrland in opposition to a Swedishnational identity, it is important to connect these representations to their contemporary (andchanging) political-economic contexts. LÄS MER