Sökning: "marketing practice"

Visar resultat 16 - 20 av 81 avhandlingar innehållade orden marketing practice.

1. 16. A World of Myths : World Literature and Storytelling in Canongate's Myths series

   Författare :Malin Nauwerck; Johan Professor; Paula Docent; Torbjörn Forslid; Uppsala universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; Sociology of Literature; World Literature; Book History; Publishing Studies; Sociology of Translation; Marketing; Storytelling; Book Trade; Metafiction; 21st Century; Literature; Litteraturvetenskap;

   Sammanfattning : This thesis discusses contemporary publishing within the global, literary system through the prism of the transnational publishing project the Myths series, initiated by Scottish publishing house Canongate Books in 2005. By combining the perspectives of world literature studies and sociology of literature, I explore the conception, development and communication around the Myths series (today published in forty countries) in relation firstly to the contemporary changes in the publishing industry, situated within a more general literary debate on globalisation and cultural diversity and secondly the rise of a social order epitomised under the umbrella term “new economy”, in which the practice of strategic communication or marketing storytelling has become increasingly common. LÄS MER

3. 17. Constructing Consumer Knowledge in Market Research : An Ethnography of Epistemics

   Författare :Johan Nilsson; Claes-Fredrik Helgesson; Lotta Björklund Larsen; Franck Cochoy; Linköpings universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; market research; commissioned knowledge production; epistemics; Sweden; marketing; ESOMAR; ethnography; epistemography; epistemic culture.; marknadsundersökningar; uppdragsbaserad kunskapsproduktion; det epistemiska; marknadsföring; ESOMAR; etnografi; epistemografi; kunskapskultur;

   Sammanfattning : Market research pervades society. It is an endeavour that connects marketing practice with methods similar to social science. Further, market research results appear as knowledge produced to inform recipients towards making productive business decisions and as a commodity sold to commissioning clients. LÄS MER

4. 18. Trygghet som handelsvara : Privat folkförsäkring i det framväxande välfärdssamhället 1900–1950

   Författare :Alf Sjöblom; Orsi Husz; Nils Edling; Niklas Stenlås; Stockholms universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; Industrial Life Insurance; Industrial Assurance; Insurance; Welfare; Welfare State; Social Policy; Marketing; Governmentality; Social Engineering; Actuarial; Sweden; 20th Century; Trust; Agency System; History; historia;

   Sammanfattning : Industrial Life Insurance (ILI) was introduced in Sweden in the beginning of the 1900s. Following models already used in the United Kingdom and the United States, this insurance was specifically aimed at manual labourers, promising pension savings and compensation to surviving relatives. LÄS MER

5. 19. Exchangification of art: transforming street art into market products

   Författare :Hanna Borgblad; Göteborgs universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; exchangification; commodification; arts marketing; market practice; authenticity; legitimacy; graffiti; street art;

   Sammanfattning : Art markets are filled with tensions, often explained as an inevitable dichotomy between arts and commerce. During the last century, this phenomenon has been defined as the commodification of art. LÄS MER

7. 20. Bringing Game Analytics to Indie Game Publishing : Method and Tool Support for Indie Mobile Game Publishing

   Författare :Yanhui Su; Per Backlund; Henrik Engström; Björn Johansson; Högskolan i Skövde; []
   Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; business intelligence; game analytics; metrics; indie game developer; marketing; revenue forecast; GAME Research Group; GAME Research Group;

   Sammanfattning : With the continuous development of the game industry, the research in the game field is also deepening. Many interdisciplinary knowledge areas and theories have been used to promote the development of the game industry. Business Intelligence (BI) has been applied in game development for game design and game optimization. LÄS MER