Sökning: "marketing practice"

Visar resultat 11 - 15 av 81 avhandlingar innehållade orden marketing practice.

1. 11. Craft production in the Kingdom of Crystal (Glasriket) and its visual representation : Constructing authenticity in cultural/marketing production

   Författare :Songming Feng; Adele Berndt; Mart Ots; Ian Woodward; Karin Ekström; Jönköping University; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Glasriket; the Kingdom of Crystal; glass; craft; authenticity; cultural production; photography; image; semiotics; practice theory; materiality;

   Sammanfattning : Authenticity is a core concept and phenomenon in contemporary marketing, as both marketers and consumers seek the authentic. Individuals, companies, and industries all work to establish and accomplish authenticity for themselves and related stakeholders. LÄS MER

3. 12. Marketing fads and fashions - exploring digital marketing practices and emerging organisational fields

   Författare :Christofer Pihl; Göteborg University Business and Law School of Economics; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Social media; fashion; marketing practices; institutional entrepreneurship;

   Sammanfattning : The use of social media such as blogs has grown remarkably in Sweden during recent years. The largest segment of blogs consists of fashion blogs, i.e. blogs that focus on fashion brands, fashion products and fashion e-commerce. LÄS MER

4. 13. Competitive Advantage Strategies in Industrial Marketing : Using an Ecosystem Approach

   Författare :Jeandri Robertson; Tim Foster; Stefanie Paluch; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; ecosystems; competitive advantage; competitiveness; network theory; social capital theory; resource-based view; dynamic capabilities; transient advantage; innovation; knowledge; entrepreneurship; Industrial Marketing; Industriell marknadsföring;

   Sammanfattning : Intensified competitive pressures related to a dynamic and hypercompetitive global economy, technological advances, unpredictable customers and competitors, and blurring industry boundaries, have compelled industrial marketers to reconsider the strategic imperatives of the organization, in relation to the competitive context in which it operates. As it becomes increasingly difficult for individual firms to identify and respond to external competitive challenges and changes independently, new organizational perspectives have been proposed to thrive in the presence of these forces. LÄS MER

5. 14. Premises for Linking Life Cycle Considerations with Marketing

   Författare :Emma Rex; Chalmers tekniska högskola; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; life cycle thinking LCT ; life cycle assessment LCA ; ecolabelling; green marketing; environmental management; qualitative field studies;

   Sammanfattning : There is increased recognition in society about the urgency of taking life cycle considerations into account in industry, and a desire to let the market be a driving force in this process. Yet little is known about why companies engage in life cycle considerations and about the environmental interaction with the market. LÄS MER

7. 15. Production in a State of Abundance : Valuation and Practice in the Swedish Meat Supply Chain

   Författare :Jonas Bååth; Patrik Aspers; Tora Holmberg; Turo-Kimmo Lehtonen; Uppsala universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; abundance; production; valuation; Swedish meat industry; supply chain; post-scarcity society; economic sociology; food studies; agriculture; grocery retail; pragmatism; practice theory; ethnography; Sociologi; Sociology;

   Sammanfattning : This thesis is a sociological contribution to the study of abundance. It discusses the case of Swedish meat producers and how they persist in producing pork and beef despite a lack of demand and competitive disadvantages compared with foreign suppliers. LÄS MER