Sökning: "marketing mix 4"

Hittade 2 avhandlingar innehållade orden marketing mix 4.

1. 1. Upplevelseindustrins turistmiljöer : Visuella berättarstrategier i svenska turistanläggningar 1985-2005

   Författare :Per Strömberg; Christina Thunwall; Britt-Inger Johansson; Orvar Löfgren; Uppsala universitet; []
   Nyckelord :Art history; Architecture; Branding; Experience Economy; Hotel J; Icehotel; Storytelling; Strategic Design; Theming; Tourism; Visual Culture; Konstvetenskap; Daftö camping; Stora Hotellet; Upplevelseindustri; History Of Art; konstvetenskap;

   Sammanfattning : This thesis examines tourist establishments – mainly hotels, holiday villages, resorts, theme parks and outlet centers – in the age of the Experience Economy, post-modernism, and branding. The purpose is to analyse tourist environments and resorts from a narrative and ideological perspective, to identify and analyse stories, tales and history as the resources in the designing of Swedish tourist establishments during the period 1985-2005 by a multiple case study. LÄS MER

3. 2. Glesbygdsbutiker : en studie av tillkomst, köptrohet och socialt samspel

   Författare :Christer Strandberg; Umeå universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; buying behavior; sparsely populated areas; interaction; social exchange; convenience goods trade; establishment;

   Sammanfattning : This is a study of establishment and development of conveniencestores. The test specimens are two stores established in the northern parts ofSweden during the second half of 1975.The study consists of two parts. In the first part the interest is concentratedon the establishment of the stores and their development during the firstbusiness year. LÄS MER