Sökning: "marketing events"
Visar resultat 1 - 5 av 26 avhandlingar innehållade orden marketing events.
1. Social Marketing through Events
Sammanfattning : In today’s society, events are used as a mens to achieve a variety of goals, including increased tourism and economic improvement. Events also offer opportunities for communication, both through the visitor experience and through the publicity that is generated. LÄS MER
2. Evenemangsmarknadsföringens organisering : Interaktion mellan aktörer på ett politiskt torg
Sammanfattning : This thesis comprises five papers discussing two case studies – the mega-event World Championships in Athletics 1995 in Göteborg and the regional festival Storsjöyran in Östersund, Sweden. The study adopts an organisational-theoretical perspective and focus on both intra- and interorganisational aspects of the marketing work. LÄS MER
3. Utveckling av turistdestinationer genom samarbete
Sammanfattning : In this thesis tourist destinations are considered as networks of business actors inside and outside the destination, such as producers of attractions or supporting services and different kinds of intermediaries. These actors are interdependent, since they provide the different components of a generic tourist product. LÄS MER
4. Gör som jag säger! igen och igen : om lojalitet och lek i marknadsföringen: en beskrivning av legitimeringssystematik
Sammanfattning : Marknadsföring bildar ett system av kompetenser baserade på kunskap om förfarande. Beroende på hur förfarandet är beskrivet så faller kunskapen ut. LÄS MER
5. Concurrence, transition and evolution : perspectives of industrial marketing change processes
Sammanfattning : This is a dissertation (consisting of two volumes) dealing with industrial marketing change processes. The study explores a key theoretical and practical problem in industrial marketing; how to create major organizational marketing change in large and complex industrial companies. LÄS MER