Sökning: "marketing channels"
Visar resultat 21 - 25 av 25 avhandlingar innehållade orden marketing channels.
21. Varumärket och dess roll för fastighetsmäklarföretag
Sammanfattning : The brand and its role in real estate agencies This survey investigates how well known brands are in real estate agencies in Stockholm, Malmö, Helsingborg and Lund. The survey also aims to look into employees’ attitude towards their company’s brand. LÄS MER
22. Bakom webben : En studie av produktionsvillkor och svenska universitetswebbplatsers form och innehåll
Sammanfattning : Since their breakthrough in the mid 1990's, web sites have become one of the most important channels for communication at Swedish universities. Drawing upon the analytical framework of "the production of culture perspective", the thesis investigates how the form and content of Swedish university web sites are influenced by the production milieu in which they are produced. LÄS MER
23. Integration of logistics network in local food supply chains
Sammanfattning : The demand for locally produced food is increasing as global food supply system has considerably affected the confidence of consumers by increasing tonne-kilometres, food safety risk, environmental impact, and disconnecting local food producers and consumers. However, local food suppliers are not in the position to compete with large scale food supply systems due to high logistics costs. LÄS MER
24. Returns Avoidance and Gatekeeping to Enhance E-commerce Performance
Sammanfattning : The mail order business was once a traditional method of selling and distributing clothes, and other commodities, to customers. Now, the e-commerce trend, with more sophisticated techniques of marketing, selling, and distributing goods, has not only challenged the traditional mail order system, it seems also that the traditional retail chain and even fashion chains are being challenged. LÄS MER
25. Motsättningarnas marknad : Den pornografiska pressens kommersiella genombrott och regleringen av pornografi i Sverige 1950-1980
Sammanfattning : This thesis analyses the development towards a mass market pornographic press. Sweden (in addition to Denmark) is often described as a forerunner in this development when the so-called “porn wave” hit most of the Western world in the late 1960s. LÄS MER