Sökning: "marketing channels"

Visar resultat 16 - 20 av 25 avhandlingar innehållade orden marketing channels.

  1. 16. From health to e-health : understanding citizens' acceptance of online health care

    Författare :Marie-Louise Jung; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : In light of the challenges arising from an ageing population and runaway health-care costs, e-health offers tremendous opportunities for public and private health-care providers worldwide to optimize service delivery and enhance the quality of care being provided to patients. Even though the potential of e-health is acknowledged in academia as well as among practitioners, its application has proven to be remarkably difficult. LÄS MER

  3. 17. The strategic interplay between logistics and market development : and the influence of electronic commerce

    Författare :Niklas Aldin; Linköpings universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

    Sammanfattning : The overall purpose of this study is to describe and analyze how logistics and market development interplay. In order to do this the research topics are to analyze what the requirements on logistics are from a changing marketing strategy, as expansion or changed customer focus, and how logistics may support continued market development. LÄS MER

  4. 18. Customer-focused data-driven target setting

    Författare :Anna Marti Bigorra; Ove Isaksson; Magnus Karlberg; Jan-Olov Aidanpää; Dag Henrik Bergsjö; Luleå tekniska universitet; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Datorstödd maskinkonstruktion; Computer Aided Design;

    Sammanfattning : To develop products through a customer-centric strategy, early stages of product development such as target setting play an important role. In the target setting stage Customer Needs (CN) are gathered and translated into Design Requirements (DR) in order to subsequently set product targets that fit cost constraints and at the same time result in high Customer Satisfaction (CS). LÄS MER

  5. 19. Assessment of local food distribution : challenges and possibilities for logistics development

    Författare :Ingrid Nordmark; Sveriges lantbruksuniversitet; Sveriges lantbruksuniversitet; []
    Nyckelord :LANTBRUKSVETENSKAPER; AGRICULTURAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY;

    Sammanfattning : There is increasing interest in local food, as consumers feel confidence in such food. Local food has good opportunities to fulfil quality aspects/requirements of transparency and traceability in the supply chain due to the possibilities for direct interaction between producers and consumers. LÄS MER

  7. 20. Promoting dietary change. Intervening in school and recognizing health messages in commercials

    Författare :Hillevi Prell; Göteborgs universitet; []
    Nyckelord :LANTBRUKSVETENSKAPER; AGRICULTURAL SCIENCES; health promotion; dietary intervention; food choice; attitudes; beliefs; school lunch; home and consumer studies; fish consumption; television food advertising; health discourse;

    Sammanfattning : The purpose of this thesis was to examine influences on dietary change among children and adolescents with particular emphasis on individual factors, the school setting and food marketing. The Theory of Planned Behaviour was used to develop a controlled school-based intervention with a focus on fish among 8th grade pupils in the Gothenburg area. LÄS MER