Sökning: "marketing channel"

Visar resultat 1 - 5 av 16 avhandlingar innehållade orden marketing channel.

1. 1. Designing Interactive Value Development: Perspectives and Strategies for High Precision Marketing

   Författare :Patrick L Sweet; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; economic systems; economic theory; econometrics; Economics; business logics; internet marketing; offering; energy services; marketing communication; decision style; design; marketing; value; value strategy; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Management of enterprises; Företagsledning; management;

   Sammanfattning : This dissertation addresses the design of value productive episodes at the customer/firm boundary. Its purpose is: To provide perspective and help articulate strategies for increasing precision of the design of interactive marketing and value productive efforts at firm/customer boundaries. LÄS MER

3. 2. An Evaluation of Crowdsourcing as a Tool  for Marketing Activities

   Författare :Terrence Brown; Åsa Wallström; Tim Foster; Jan Kietzmann; Gerard Prendergast; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Crowdsourcing; Marketing activities; Crowdfunding; User-generated content; Demand-side strategy; Predictive marketing; Consumer privacy; Industrial Marketing; Industriell marknadsföring;

   Sammanfattning : Advances in technology and social media have facilitated the rapid development of crowdsourcing as an innovative tool within the field of marketing. This has driven researchers to investigate more deeply the phenomenon of crowdsourcing as a marketing innovation. LÄS MER

4. 3. Multiple marketing channel conflict with a focus on the internet

   Författare :Lena Goldkuhl; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Sammanfattning : The emergence of electronic commerce has led more and more companies to, in addition to using resellers, add the Internet to sell directly to its end customers, something that inevitably will create channel conflict. The way companies handle such conflict is considered an important success factor. LÄS MER

5. 4. Multiple marketing channel conflict with a focus on the Internet : a dual perspective

   Författare :Lena Goldkuhl; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Sammanfattning : The emergence of electronic commerce has led many companies to complement their reseller networks with direct-to-the-customer Internet sales. This inevitably creates conflict. The way companies view and manage channel conflict is consid-ered to be an important success factor. LÄS MER

7. 5. The exchange of cotton : Ugandan peasants, colonial market regulations and the organisation of international cotton trade, 1904-1918

   Författare :Torbjörn Engdahl; Uppsala universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Economic history; cotton; market; organisation; buying-practices; transaction costs; colonial; regulation; policy implementation; Uganda; marketing channel; peasant; chief; middlemen; free-standing company; cotton exchange; international trade; Ekonomisk historia; Economic history; Ekonomisk historia; Ekonomisk historia; Economic History;

   Sammanfattning : Between 1904 and 1918, the British colonial administration in Uganda regulated the cotton industry in order to maintain and improve the quality of the exported cotton. The main topics of the dissertation are: Why were these regulations enacted and who initiated them? The dissertation analyses the impact of the organisation of the international cotton trade on the buying practices in the local Uganda cotton market. LÄS MER