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Visar resultat 6 - 6 av 6 avhandlingar innehållade ordet marketer.
6. Personal selling and relationships : a review and explorative essay
Sammanfattning : The overall scope of this doctoral thesis is focusing on selling. The thesis contains two studies; Study A is a synopsis of a licentiate thesis published in 2002, while Study B contains three journal articles. Study A examined industrial selling in Swedish manufacturing small and medium-sized enterprises (SMEs). LÄS MER