Sökning: "marketer"

Visar resultat 6 - 6 av 6 avhandlingar innehållade ordet marketer.

  1. 6. Personal selling and relationships : a review and explorative essay

    Författare :Lars Bäckström; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : The overall scope of this doctoral thesis is focusing on selling. The thesis contains two studies; Study A is a synopsis of a licentiate thesis published in 2002, while Study B contains three journal articles. Study A examined industrial selling in Swedish manufacturing small and medium-sized enterprises (SMEs). LÄS MER