Sökning: "market segments"
Visar resultat 21 - 25 av 54 avhandlingar innehållade orden market segments.
21. Industrialised House-Building - Conceptual orientation and strategic perspectives
Sammanfattning : Industrialised house-building has received increasing attention within both the construction industry and the scientific community during the last 15 years. However, industrialisation of house-building is not a new phenomenon, it has been applied to various extents throughout modern history, although the understanding and descriptions of it have developed over time. LÄS MER
22. Technological Discontinuities and Industrial Dynamics
Sammanfattning : A technological discontinuity is a substantial change in the set of technological competences required to design and produce a product, often resulting in a significant change in the price/performance ratio of a product. Established firms often face severe difficulties in adjusting to a discontinuity. LÄS MER
23. Portfolio-based segmentation and consumer behavior : empirical evidence and methodological issues
Sammanfattning : Recent work in the area of retail financial services marketing almost invariably cite the deregulation of national and international financial markets as a major reason as to why financial institutions have a need for better knowledge of their customers' behaviors and needs. Among the most sought-after information are better ways to segment and target the market, that is, how do groups of households behave with regards to their savings and investments, why do they behave in certain ways, how can we reach them and how do they respond to marketing activities? In this thesis we will attempt to shed light on some salient aspects of the first two of these four questions. LÄS MER
24. Consumer knowledge and its implications for aspects of consumer purchasing behaviour in the case of information-intensive products
Sammanfattning : The purpose of this research was to better understand consumer knowledge, its constituents, antecedents and consequences or implications for other consumer behaviours so as to assist wine marketers and marketers of other information-intensive products with their marketing strategy development. Wine is a complex product difficult for consumers to evaluate particularly prior to purchase but it is also a difficult product for marketers. LÄS MER
25. Requirements-Level Reuse Recommendation and Prioritization of Product Line Assets
Sammanfattning : Software systems often target a variety of different market segments. Targeting varying customer requirements requires a product-focused development process. Software Product Line (SPL) engineering is one possible approach based on reuse rationale to aid quick delivery of quality product variants at scale. LÄS MER
