Sökning: "market segments"

Visar resultat 16 - 20 av 54 avhandlingar innehållade orden market segments.

  1. 16. The Impact of Loyalty Programs on Customer Loyalty: Multiple Case Studies on Business to Business (B2B) Loyalty Programs in the Air Cargo Market

    Författare :Muneer Jahwash; Esmail Salehi-Sangari; Mana Farshid; Nidal Dwaikat; Aristeidis Theotokis; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; customer loyalty; loyalty programs; airline cargo; factors that enhance loyalty; challenges of loyalty programs; benefits of loyalty programs; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Air cargo plays a crucial role in air transport and the globalized economy; this study investigates airline cargo's current practices and marketing tools that enhance customer loyalty. There is an obvious lack of literature on the key drivers of customer loyalty and loyalty programs in the domain of air cargo. LÄS MER

  3. 17. Information och ansvar. Börsbolagens ansvar för vilseledande och bristfällig informationsgivning

    Författare :Per Samuelsson; Juridiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; civilrätt; private law;

    Sammanfattning : The thesis examine the problem concerning the responsibility of listed companies for false and misleading information in the secondary segments of the stock market.... LÄS MER

  4. 18. Green Finance in Real Estate, Housing Price Volatility and Rental Swaps

    Författare :Aleksandar Petreski; Andreas Stephan; Agostino Manduchi; Bertram Steininger; Jönköping University; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : This thesis consists of four papers that explore several aspects of the housing market in Sweden: financing of the housing construction sector, price volatility patterns of apartment and house segments and the role of the swap rental market in access to housing and household mobility.The first paper explores the effect of a firm’s reputation of being a green bond issuer on its financing costs. LÄS MER

  5. 19. The changing geography of innovation

    Författare :Sarah Franz; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; affordable innovation; emerging economies; MNCs; evolutionary economic geography; subsidiary evolution; case study;

    Sammanfattning : The Asian century is at our doorstep. Emerging economies like China and India present a major source of not only supply-, but also demand for Western MNCs. LÄS MER

  7. 20. Gravure vs. Web-offset! : a changing world in publication printing 1986-2006

    Författare :Anders Bjurstedt; Nils Enlund; Robert Chung; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Mass communication; Masskommunikation;

    Sammanfattning : The European publication printing industry and its markets have undergone profound structural changes between 1986 and 2006. This thesis is an investigation of these changes and of how the publication industry has been affected, as well as of the balance between publication gravure and commercial heat-set web-offset. LÄS MER