Sökning: "market orientation"

Visar resultat 6 - 10 av 126 avhandlingar innehållade orden market orientation.

  1. 6. Marknadsorientering inom folkbildningen : fritt och frivilligt i ett nytt ljus

    Författare :Ann-Louise Petersen; Högskolan Väst; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; market orientation; voluntary organization; the liberal adulteducation; rhetoric analysis; discursive practice; strategic communication; Education; Pedagogik; Pedagogik; Pedagogics;

    Sammanfattning : This study is about how the study associations belonging to the liberal adult education deal with their role under New Public Management (NPM). Since the beginning of the ’90’s the study associations have been engaged in the state program for education of the unemployed. LÄS MER

  3. 7. From market orientation to orientation towards international marjets (OIM) of born global firms : evaluating the impact of OIM on born global firms' performance

    Författare :Rosalina Torres-Ortega; Spain Autonomous University of Barcelona; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Born global firms; market orientation; orientation towards international markets; performance; scale validation; multi-country approach; structural equation model; Företagsekonomi; Business administration;

    Sammanfattning : Although there is a considerable amount of research on market orientation, research on this concept in the context of born global firms is still lacking a precise definition and full operationalization. This research aims to investigate how the market orientation (MO) concept could be understood for a specific type of firm: the born global firm. LÄS MER

  4. 8. Managing Customer Knowledge. Towards Market Orientation and Innovation in an Automotive Organisation

    Författare :Fredrik Dahlsten; Chalmers tekniska högskola; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; customer knowledge; market orientation; customer orientation; innovation;

    Sammanfattning : There is a business potential in creating and delivering unique customer value, and for that reason organisations put significant resources in their search for customer knowledge. The need for deepened customer knowledge is emphasised by market uncertainty, development of business models based upon relationships, and continuous striving for differentiation and innovation. LÄS MER

  5. 9. The role of market orientation in public housing companies: : A study of MO’s effect on construction strategies

    Författare :Zahra Ahmadi; Björn Berggren; David Sörhammar; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Public housing companies; market orientation; construction strategies; innovation; moderating and mediating effects; strategic performance; Business Studies; Företagsekonomi;

    Sammanfattning : The development of public housing companies in Sweden is strongly influenced by legal, economic, and demographic changes. The companies long tradition of taking responsibility for customer welfare in living have recently been criticized for excessive dominance over price setting, which is claimed to give them competitive advantages in the housing market. LÄS MER

  7. 10. Exploring Proactive Market Strategies : Managing the Market to Create Value

    Författare :Harald Brege; Daniel Kindström; Johan Holtström; David Sörhammar; Linköpings universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : How can firms become more successful and achieve higher business performance? How can they manage more complex and dynamic markets and maintain a high competitiveness? The answer is: through a more proactive approach to managing the market and creating customer value. This thesis explores proactive market strategies, which are firm’s proactive strategies for creating, communicating, and delivering superior value to their customers, thereby achieving superior business performance. LÄS MER