Sökning: "market orientation"

Visar resultat 11 - 15 av 126 avhandlingar innehållade orden market orientation.

  1. 11. To Produce Change. Market-orientation and IT in property management firms

    Författare :Per-Arne Wikström; KTH; []
    Nyckelord :Organizational change; the new ; sensemaking; resource dependence; market-orientation; Intranet; property management; narration;

    Sammanfattning : .... LÄS MER

  3. 12. The Mechanism of Market Driving with a Corporate Brand - The Case of a Global Retailer

    Författare :Veronika Tarnovskaya; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Företagsledning; management; Management of enterprises; Stakeholder Value; Customer Values; Value Creation; Stakeholders; Core Values; Corporate Branding; Market Orientation; Market Driving;

    Sammanfattning : The purpose of this thesis has been to analyse the mechanism of the market driving approach carried out by a global organisation with a corporate brand. Market driving is a new organisational approach to strategy that lacks a solid theoretical framework, but constitutes a reality of global firms such as IKEA, The Body Shop, Benetton, Dell, Hennes and Mauritz, Starbucks. LÄS MER

  4. 13. Industrialised House-Building - Conceptual orientation and strategic perspectives

    Författare :Jerker Lessing; Avdelningen för Konstruktionsteknik; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; orientation; platform; product; business model; strategic; Industrialised; house-building;

    Sammanfattning : Industrialised house-building has received increasing attention within both the construction industry and the scientific community during the last 15 years. However, industrialisation of house-building is not a new phenomenon, it has been applied to various extents throughout modern history, although the understanding and descriptions of it have developed over time. LÄS MER

  5. 14. Marknadsorientering av socialtjänstens individ- och familjeomsorg : om villkor, processer och konsekvenser

    Författare :Björn Blom; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; market orientation; quasi-market; purchaser-provider model; personal social services; client; social worker; relationship; human assistance; specialisation; organisation; organising; economic rationality;

    Sammanfattning : Since the end of the 1980s, the introduction of market mechanisms in the public sector has been a dominant feature in Sweden. The same is true for the social services in several municipalities, where business style behaviour and organisation, and competition have become salient features of market-oriented social services. LÄS MER

  7. 15. The Customer's Role in New Service Development

    Författare :Bodil Sandén; Anders Gustafsson; Bo Edvardsson; Lars Witell; Bernd Stauss; Karlstads universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; New Service Development; Service Innovation; New Product Development; Customer Involvement; User Involvement; Market Research; Market Orientation; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

    Sammanfattning : Given today’s industry dynamics, new service development is becoming increasingly important to the competitiveness, growth, and survival of organizations. Unfortunately, new service development has proven to be a complex and difficult task. LÄS MER