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Visar resultat 1 - 5 av 126 avhandlingar som matchar ovanstående sökkriterier.

1. 1. Marknadsorientering i tjänsteföretag : en studie av försäkringsbolag

   Författare :Jan-Erik Jaensson; Umeå universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; market orientation; the marketing concept; service marketing; insurance companies; market information; strategy; organizational change; support system; customer meeting; marknadsföring; försäkringsbolag; Sverige; företagsekonomi; Business Studies;

   Sammanfattning : The background to this thesis is found in the growing importance of the marketing concept. The concept has been used frequently in articles in the past few years, in spite of lack of consensus about what it is. LÄS MER

3. 2. Market orientation and public housing companies in the Swedish declining market

   Författare :Zahra Ahmadi; Hans Lind; Akmal S Hyder; Agneta Sundström; Desalegn Abraha; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Public housing companies; market strategies; market orientation; declining markets; private housing companies; Fastigheter och byggande; Real Estate and Construction Management;

   Sammanfattning : The licentiate thesis consists of three papers with the particular topic in public housing. They discuss how the public housing companies manage the transition to higher economic demands meeting increased customer and market requirements. LÄS MER

4. 3. Enacting, Enabling, and Embracing Market Orientation : A study of Public–Private Dyads

   Författare :Sofia Molander; Markus Fellesson; Rolf Rönning; Karlstads universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; market orientation; public service; public-private relationships; public procurement; public transport; collaboration; coordination; Business Administration; Företagsekonomi;

   Sammanfattning : This thesis contributes to an increased understanding of how public–private dyads enact (“what”), enable (“how”), and embrace (“why”) market orientation. Drawing on a multi-year study of Swedish public transport, the thesis shows that the nature of the relationship between public and private organizations plays an important role in how market orientation is undertaken in dyadic practice. LÄS MER

5. 4. Brand orientation in action : Towards a relational approach

   Författare :Johan Gromark; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand orientation; Brand co-creation; Market orientation; Transformational learning; Organisational narcissism; Brand orientation; Brand co-creation; Market orientation; Transformational learning; Organisational narcissism;

   Sammanfattning : Along with the ever-expanding interest in brands, the brand orientation concept has since its inception in the early 1990s steadily received more and more attention from scholars and practitioners alike. Brand orientation ultimately captures how organisations can develop sustainable competitive advantages in the form of brands. LÄS MER

7. 5. Rearranging a business model towards market orientation : strategic and operational dimensions and the impact of E-commerce

   Författare :Daniel Kindström; Linköpings universitet; []
   Nyckelord :Business model; market orientation; strategic positions; operative platforms; E-commerce; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

   Sammanfattning : The overall purpose of this thesis is to explore and describe the rearrangements of a company (changes), from a business model perspective, as it attempts to strategically reorient itself towards market orientation. E-commerce, and more specifically, the impact of e-commerce in this process will be explored. LÄS MER