Sökning: "mario"

Visar resultat 1 - 5 av 69 avhandlingar innehållade ordet mario.

  1. 1. Investigating the persuasive impact of online textual content : A narrative theory approach

    Författare :Mario Cassar; Esmail Salehi-Sangari; Albert Caruana; Julie Guidry Moulard; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Online textual reviews; UGC; PGC; Narrative Paradigm Theory; Persuasion; Storytelling Narrative force; Narrative believability; Diction; Leximancer; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Higher levels of competition in online channels and the resulting information overload among customers is becoming an issue of increasing concern among marketers who seek to provide persuasive content. Past research has revealed that storytelling is an effective tool to achieve persuasion. LÄS MER

  3. 2. Pneumococcal interactions with the host : threats and therapeutic approaches

    Författare :Mario Codemo; Karolinska Institutet; Karolinska Institutet; []
    Nyckelord :;

    Sammanfattning : Streptococcus pneumoniae (the pneumococcus) is a Gram-positive bacterium responsible for substantial morbidity and mortality worldwide. Apart from causing severe pneumonia, septicemia or meningitis, pneumococci are also major contributors to less severe diseases like otitis media and sinusitis. LÄS MER

  4. 3. Lanthanide-mediated C-F Bond Activation Method Development and Mechanistic Investigation

    Författare :Mario Janjetovic; Göteborgs universitet; []
    Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; C-F bond activation; fluorine chemistry; lanthanides; single-electron transfer reagent; Lewis acid; chemoselectivity; synthetic method; catalysis;

    Sammanfattning : The use of transition-metals and main-group Lewis acids has proven to be an outstanding source for activation and subsequent functionalization of fluorinated compounds. However, the first is mainly limited to C(sp2)–F bonds which partially are activated by an adjacent heteroatom, and the latter is limited to simple C(sp3)–F bonds due to particularly strong Lewis acid character. LÄS MER

  5. 4. Pricing value and selling value : A view on individuals within organizations

    Författare :Mario Kienzler; Christian Kowalkowski; Daniel Kindström; Risto Rajala; Linköpings universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY;

    Sammanfattning : At the heart of long-term success lies firms’ ability to provide customers with products and services that enable customer value creation and firms’ ability to capture value in the form of profits. To this effect, managers and salespeople have an impact on a firm’s value creation and value capture ability through their pricing and selling behavior and decisions. LÄS MER

  7. 5. Evolution in multicellular mitotic lineages

    Författare :Mario Pineda; Biologiska institutionen; []
    Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; mosaic; modular organisms; spatial interactions; individualtiy; somatic embryogensis; ontogeny; clonality; meristem; chimera; Ecology; Ekologi;

    Sammanfattning : Many animals, and all plants and fungi, produce vegetative offspring, i.e. descendant individuals that originate from mitotic, rather than meiotic, cell lineages. Many animals, and all plants and fungi, produce vegetative offspring, i. LÄS MER