Sökning: "mana"

Visar resultat 1 - 5 av 9 avhandlingar innehållade ordet mana.

  1. 1. Electronic consumer communication, word of mouth and brand image : insights from computer-aided content analysis

    Författare :Mana Farshid; Yolanda Jordaan; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing; Elektronisk handel; Electronic Commerce;

    Sammanfattning : Social media has changed how organizations and their brands interact with their customers and how business gets done. Not only can organizations reach their customers online and interact with them but they can even become part of their customers’ conversations. LÄS MER

  3. 2. Microvascular disease in cognitive impairment

    Författare :Mana Shams; Karolinska Institutet; Karolinska Institutet; []
    Nyckelord :;

    Sammanfattning : Background: Cerebral small vessel disease has been recognized as the greatest vascular contributor to dementia. Previously, small vessel disease was thought to be part of normal aging. LÄS MER

  4. 3. Studies in plausibility theory, with applications to physics

    Författare :Piero Giovanni Luca Porta Mana; Gunnar Björk; Sergei Ya. Kilin; KTH; []
    Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; Bayesian probability theory; quantum theory; state assignment; state estimation; Physics; Fysik;

    Sammanfattning : The discipline usually called `probability theory' can be seen as the theory which describes and sets standard norms to the way we reason about plausibility. From this point of view, this `plausibility theory' is a province of logic, and the following informal proportion subsists: plausibility theory is to the common notion of `plausibility', as deductive logic is to the common notion of `truth'. LÄS MER

  5. 4. The Impact of Loyalty Programs on Customer Loyalty: Multiple Case Studies on Business to Business (B2B) Loyalty Programs in the Air Cargo Market

    Författare :Muneer Jahwash; Esmail Salehi-Sangari; Mana Farshid; Nidal Dwaikat; Aristeidis Theotokis; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; customer loyalty; loyalty programs; airline cargo; factors that enhance loyalty; challenges of loyalty programs; benefits of loyalty programs; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Air cargo plays a crucial role in air transport and the globalized economy; this study investigates airline cargo's current practices and marketing tools that enhance customer loyalty. There is an obvious lack of literature on the key drivers of customer loyalty and loyalty programs in the domain of air cargo. LÄS MER

  7. 5. Specifying and Operationalizing an Organizational Theory of Crowdsourcing

    Författare :John Prpic; Åsa Wallström; Jan Kietzmann; Mana Farshid; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; crowdsourcing; organizations; theory specification; theory operationalization; theory validation; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Introduction: Despite rapid developments across multiple areas of research and practice, an organizational-level theory of Crowdsourcing has yet to emerge.Objectives: Therefore, this thesis has two major objectives; 1) specify the boundaries, constructs, and relationships of an organizational-level theory of Crowdsourcing, and 2) begin the theoretical validation process by operationalizing the theory for new exploratory, explanatory, and conceptual research. LÄS MER