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1. 1. Changing the servicescape : The influence of music and self-disclosure on approach-avoidance behavior

   Författare :Pernille Andersson K; Per Kristensson; Wästlund Erik; Anders Gustafsson; Magnus Söderlund; Karlstads universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Servicescape; Approach Avoidance; Affect; Consumer behavior; Psykologi; Psychology;

   Sammanfattning : The purpose of this thesis is to investigate and understand the effect of a servicescape’s ambient and social conditions on consumers’ Approach/Avoidance behavior in a retail context. More specifically, this thesis investigates the effect of music (ambient stimuli) and employees’ self-disclosure (social stimuli) on consumers’ Approach/Avoidance behavior in a retail store. LÄS MER