Visar resultat 1 - 5 av 10 avhandlingar innehållade ordet kundvärde.
Sammanfattning : To an ever greater extent, customers desire experiences that are highly emotional, personally designed and memorable. Today’s customer has an increasing need to be entertained and often searches for pleasurable offerings of hedonic value. LÄS MER
Sammanfattning : There is a type of business offering gaining much attention, both in the media and in financial figures, which provides the customer with something extra, something to be remembered. This offering is a commercial experience. LÄS MER
3. The Realization of Attractive Quality : Conceptual and practical perspectives within the TQM system
Sammanfattning : Within the quality community, quality management is often pictured as and referred to as rapidly evolving and continuously learning by interaction with the surrounding world. In general, an ability to evolve and transform is also seen as most desirable and the only choice for long term survival. LÄS MER
4. Understanding Innovation as an Approach to Increasing Customer Value in the Context of the Public Sector
Sammanfattning : We live in a society that is constantly developing. New challenges and new opportunities emerge all the time. Fortunately, human beings have a fantastic ability to adapt and find new solutions in new situations, i.e. LÄS MER
Sammanfattning : At the heart of long-term success lies firms’ ability to provide customers with products and services that enable customer value creation and firms’ ability to capture value in the form of profits. To this effect, managers and salespeople have an impact on a firm’s value creation and value capture ability through their pricing and selling behavior and decisions. LÄS MER