Avancerad sökning
Hittade 2 avhandlingar som matchar ovanstående sökkriterier.
1. Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971
Sammanfattning : This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. LÄS MER
2. Att skapa en konsument : Råd & Rön och den statliga konsumentupplysningen
Sammanfattning : The Swedish consumer magazine Råd & Rön (”Advice and Results”) has been available to Swedish consumers since 1958. For a major part of this time the Swedish state, represented by Konsumentverket (the Swedish Consumer Agency) and its predecessor, Konsumentinstitutet (the National Institute for Consumer Information), was the owner of the magazine. LÄS MER