Sökning: "kommunikation retorik"

Visar resultat 1 - 5 av 8 avhandlingar innehållade orden kommunikation retorik.

1. 1. Good Guys : A Cultural Semiotic Study of the Print Advertising of the Oil Industry (1900-2000)

   Författare :Pamela Vang; Jan Anward; Angelika Linke; Heidrun Kämper; Linköpings universitet; []
   Nyckelord :Oil industry; brand; print advertisements; communication; cultural semiotics; dialogism; myth; rhetoric; 20th century; Oljeindustrin; branding; tryckta annonser; kommunikation; kultursemiotik; dialogism; myt; retorik; 1900-talet;

   Sammanfattning : Oil is central to our lives and is the source of many of the conveniences that we take for granted. It can bring wealth and prosperity to individuals and to nations, but is also a source of political conflict and the consequences of its impact on the environment are only now beginning to be fully recognised. LÄS MER

3. 2. Valretorik i text och bild : En studie i 2002 års svenska valaffischer

   Författare :Orla Vigsö; Björn Melander; Mats Thelander; Per Ledin; Uppsala universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Scandinavian languages - general; political communication; rhetoric; discourse analysis; posters; political marketing; argumentation; Swedish; Nordiska språk - allmänt; Scandinavian languages; Nordiska språk; nordiska språk; Scandinavian Languages; politisk marknadsföring; kommunikation; valkampanj; valaffisch; retorik; semiotik;

   Sammanfattning : Posters have been used in political communication for more than a century, and are still an important element in the election campaigns. However, few studies have been devoted to the way in which text and image work together in order to obtain the rhetorical goal of making voters vote for a specific party. LÄS MER

4. 3. Delade meningar : Retorisk flertydighet och den pluralistiska publiken i politiska förnyelseprocesser

   Författare :Tommy Bruhn; Administration; []
   Nyckelord :HUMANIORA; HUMANITIES; Retorik; dialogik; flertydighet; ambiguitet; sammansatt publik; pluralism; dissensus; amfiboli; offentlighet; epideiktisk retorik; partiförnyelse; demokratiskt ledarskap; vänsterpartiet; Lars Werner; moderaterna; Fredrik Reinfeldt; rhetoric; dialogical; ambiguity; composite audience; pluralism; dissensus; stylistics; amphiboly; public rhetoric; epideictic rhetoric; party reform; democratic leadership; Vänsterpartiet; Lars Werner; moderaterna; Fredrik Reinfeldt;

   Sammanfattning : This thesis is an inquiry into rhetorical ambiguity as a property of utterances addressing composite, heterogeneous audiences. The purpose is to develop conceptual tools to analyse ambiguous communicative acts for the outcomes they make possible. LÄS MER

5. 4. Företags ansvar/Marknadens retorik. En analys av företags strategiska kommunikationsarbete

   Författare :Magnus Fredriksson; Göteborgs universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Rhetoric; Public relations; PR; Corporate identity; Corporate brand; Corporate social responsibility; CSR; Reflexive modernity;

   Sammanfattning : The aim of this study is to analyse what rhetoric of responsibility Swedish corporations presents and the structural determinants fur such presentations. Corporate identity is the managerial use of rhetoric and other symbolical means to (re)present the corporation’s values, self-understanding and the interpretations made of the world. LÄS MER

7. 5. Pippi mellan världar : En bildretorisk studie

   Författare :Lisa Källström; Retorik; []
   Nyckelord :HUMANIORA; HUMANITIES; Aura; Aisthesis; Cover image; Enargeia; Framing; Gaze; Kairos; Metalepse; Nostalgia; Pippi Longstocking; Sketch; Techné; Visual rhetoric; Utopia;

   Sammanfattning : Blickens kreativitet står i fokus i doktorsavhandlingen Pippi mellan världar (2020). Här introducerar jag nymaterialistiska tankegångar i en bildretorisk studie. Jag betonar särskilt lyssnarens/betraktarens egen medskapande roll när hon kreativt orienterar sig i sin omvärld. LÄS MER