Avancerad sökning

Hittade 2 avhandlingar som matchar ovanstående sökkriterier.

1. 1. Doft i bild. Om bilden som kommunikatör i parfymannonsens värld

   Författare :Viveka Kjellmer; Göteborgs universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; perfume advertisement; fragrance; scent; Vogue; image; image communication; marketing; advertising;

   Sammanfattning : .... LÄS MER

3. 2. Managers in healthcare organizations and their interactions with the media

   Författare :Maria Wramsten Wilmar; Lotta Dellve; Christian Jacobsson; Christer Sandahl; KTH; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Healthcare; Managers; The media; Interaction; Personification;

   Sammanfattning : Background: The combination of three forces, the organizations’ desire for visibility, the citizens’ interest in the HSOs and the increasing pressure upon journalists to attract the interest of the audiences have all contributed to the fact that HSO managers nowadays have more interactions with the media than ever before.Aim: The aim of this thesis is to gain a deeper knowledge about HSO managers’ interaction with the media; their experience of the interaction, strategies and support. LÄS MER