Sökning: "kommunikatör"

Hittade 2 avhandlingar innehållade ordet kommunikatör.

  1. 1. Doft i bild. Om bilden som kommunikatör i parfymannonsens värld

    Författare :Viveka Kjellmer; Göteborgs universitet; Göteborgs universitet; Gothenburg University; []
    Nyckelord :HUMANIORA; HUMANITIES; perfume advertisement; fragrance; scent; Vogue; image; image communication; marketing; advertising;

    Sammanfattning : .... LÄS MER

  2. 2. Managers in healthcare organizations and their interactions with the media

    Författare :Maria Wramsten Wilmar; Lotta Dellve; Christian Jacobsson; Christer Sandahl; KTH; []
    Nyckelord :ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Healthcare; Managers; The media; Interaction; Personification;

    Sammanfattning : Background: The combination of three forces, the organizations’ desire for visibility, the citizens’ interest in the HSOs and the increasing pressure upon journalists to attract the interest of the audiences have all contributed to the fact that HSO managers nowadays have more interactions with the media than ever before.Aim: The aim of this thesis is to gain a deeper knowledge about HSO managers’ interaction with the media; their experience of the interaction, strategies and support. LÄS MER