Sökning: "kommersiell"

Visar resultat 1 - 5 av 68 avhandlingar innehållade ordet kommersiell.

  1. 1. Kommersiell mediekultur : En etnografisk studie av TV-producenter och TV-produktion

    Författare :Katarina Graffman; Helena Wulff; Uppsala universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; Cultural anthropology; Sweden; anthropology; anthropology and media; television; audience; public education; Kulturantropologi; Cultural anthropology; Kulturantropologi; Kulturantropologi; Cultural Anthropology;

    Sammanfattning : This dissertation examines a commercial media culture as articulated by a television production company in Stockholm, Sweden, and is based on nine months of extended fieldwork. The dissertation discusses the production process, its problems and constraints, and the role of the producer using a theoretical framework elaborated by Pierre Bourdieu. LÄS MER

  3. 2. Lokalradio och kommersiell radio 1975−2010 : En mediehistorisk studie av produktion och konkurrens

    Författare :Michael Forsman; Madeleine Kleberg; Per Jauert; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; radio history; competition; intermedial; intramedial; media production; media politics; local radio; commercial radio; branding; formatting; scheduling; Media and communication studies; Medie- och kommunikationsvetenskap; medie- och kommunikationsvetenskap; Communication Studies; Other research area;

    Sammanfattning : The main question in this dissertation is: How can the emergence of local and commercial radio and the ensuing changes within each be understood in relation to intermedial and intramedial competition? This overarching question is broken down into four research questions. What driving forces contributed to the implementation of local and commercial radio respectively? (How can the competitive context of these two radio forms be described and periodized? In what ways have the practices of producing radio output, radio audiences and brands changed during the period covered by this study? What similarities and differences have emerged between local radio and commercial radio over time? This study can be seen as an institutional media history, focusing on two distinctive periods in the history of Swedish radio and television, Decentralization (1977-1987) and Commercialization (1987 onwards). LÄS MER

  4. 3. Institutionella samspel : Om möten mellan en kommersiell och en ideell logik

    Författare :Emilia Kvarnstrom; Lars Strannegård; Linda Wedlin; Josef Pallas; Rolf Solli; Uppsala universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; institutional logics; institutional theory; partnerships; cross-sectoral partnerships; hybrid organization; actor; narrative.; Business Studies; Företagsekonomi;

    Sammanfattning : Institutional logics create order and stability. They organize interaction and prescribe how we should behave towards each other. Such logics have generally been regarded as exclusive, in the sense that an organizational field is always guided by a single institutional logic. LÄS MER

  5. 4. Customer value in commercial experiences : Expecting the unexpected

    Författare :Maria Eriksson; Håkan Wiklund; Ingela Bäckström; Pernilla Ingelsson; Su Mi Park-Dahlgaard; Mittuniversitetet; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial Experience; Customer Value; Hedonic Value; Quality; Experiential quality; TQM; Kano model; Attractive Quality; Co-creation; Storytelling; Strong Engagement; Kommersiell upplevelse; Kundvärde; Njutnings- upplevelseinriktat värde; Kvalitet; Upplevelsekvalitet; TQM; Kano-modellen; Attraktiv kvalitet; Samskapa; Storytelling och Starkt engagemang;

    Sammanfattning : To an ever greater extent, customers desire experiences that are highly emotional, personally designed and memorable. Today’s customer has an increasing need to be entertained and often searches for pleasurable offerings of hedonic value. LÄS MER

  7. 5. How to create a commercial experience : Focus on Leadership, Values and Organizational Culture

    Författare :Pernilla Ingelsson; Håkan Wiklund; Pia Sandvik Wiklund; Stefan Lagrosen; Mittuniversitetet; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial experience; leadership; values; organizational culture; TQM; Kommersiell upplevelse; ledarskap; värderingar; organisationskultur; TQM; Other industrial engineering and economics; Övrig industriell teknik och ekonomi;

    Sammanfattning : A new kind of commercial offer is on the rise, that of a commercial experience. It is said to be the next progression of value after a service and that it is distinct from a service in several ways, two important being a) the provider having to create something new or memorable to the customer, i.e. LÄS MER