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1. 1. Att sälja världen: Omvärldsbilder i svensk utlandsturism

   Författare :Klas Grinell; Göteborgs universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; modernity coloniality; Sweden; frames of reference; denial of coevalness; Swedish tourism industry; stereotypes; idea of Progress; the tourist gaze; marketing; worldliness; Edward Said; Walter Mignolo;

   Sammanfattning : The purpose of this study is to analyse how the Swedish tourism industry has marketed the world outside Sweden. What images of the people who populate tourist destinations has the tourism industry used to lure customers abroad? Answers to this question are drawn from a body data comprised of prospecti and brochures put out by Swedish tourism agencies in the period between 1930 and 1990. LÄS MER