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1. 1. Big Data Management Using Artificial Intelligence in the Apparel Supply Chain : Opportunities and Challenges

   Författare :Sheenam Jain; Adele Berndt; Högskolan i Borås; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Big data management; artificial intelligence; apparel supply chain; personalized offerings; data-driven strategies; Gestion big data; intelligence artificielle; chaîne d approvisionnement de l habillement; personnalisation; stratégies basées sur les données data-driven ; Big data management; artificiell intelligens; klädförsörjningskedja; personifierade erbjudanden; data-drivna strategier; Textil och mode generell ; Textiles and Fashion General ;

   Sammanfattning : Big data management using artificial intelligence in the apparel supply chain:Opportunities and ChallengesOver the past decade, the apparel industry has seen several applications of big data and artificial intelligence (AI) in dealing with various business problems. With the increase in competition and customer demands for the personalization of products and services which can enhance their brand experience and satisfaction, supply-chain managers in apparel firms are constantly looking for ways to improve their business strategies so as to bring speed and cost efficiency to their organizations. LÄS MER