Sökning: "johanna arnesson"

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1. 1. FASHIONABLE POLITICS The discursive construction of ethical consumerism in corporate communications, news media, and social media

   Författare :Johanna Arnesson; Göteborgs universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; ethical consumerism; neoliberalism; political brand cultures; consumer culture; critical discourse analysis; media and communication studies;

   Sammanfattning : This thesis investigates the discursive construction of ethical consumerism – a notion that encompasses both ‘conscious’ consumption choices and responsible’ corporate activities – in mediated discourses about fashion and clothing consumption in Sweden. Drawing on the discourse-historical approach within critical discourse analysis, the study provides an empirical examination of discursive elements in corporate communications, newspapers, and social media, which construct the market as the best solution to social injustice and climate change. LÄS MER