Sökning: "internationell marketing"

Hittade 1 avhandling innehållade orden internationell marketing.

  1. 1. The complex internationalization process unfolded : The case of Atlas Copco’s entry into the Chinese mid-market

    Författare :Mikael Eriksson; Ulf Holm; Mats Forsgren; Rian Drogendijk; Niina Nummela; Uppsala universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; International Business; Internationalization process; Complexity; Process theory; Strategy process; Evolutionary process; Political process; Business Studies; Företagsekonomi;

    Sammanfattning : Despite its contemporary relevance, we still have limited empirical knowledge about the forces underlying complex internationalization processes as when multinational corporations (MNCs) seek to enter new growing markets. Based on a real-time process study comprising ninety interviews and two hundred hours of observation made between 2009 and 2012, Atlas Copco’s entry into the Chinese mid-market was investigated. LÄS MER