Sökning: "internationell marketing"
Hittade 1 avhandling innehållade orden internationell marketing.
1. The complex internationalization process unfolded : The case of Atlas Copco’s entry into the Chinese mid-market
Sammanfattning : Despite its contemporary relevance, we still have limited empirical knowledge about the forces underlying complex internationalization processes as when multinational corporations (MNCs) seek to enter new growing markets. Based on a real-time process study comprising ninety interviews and two hundred hours of observation made between 2009 and 2012, Atlas Copco’s entry into the Chinese mid-market was investigated. LÄS MER