Sökning: "intangibility"
Hittade 3 avhandlingar innehållade ordet intangibility.
1. Critical Business Episodes : The Criticality of Damage Adjustment Processes in Insurance Relationships
Sammanfattning : Corporate insurance relationships involve a highly intangible professional service which provides the corporate customer with risk reduction. Insurance services are here defined as being composed of two elements: the delivery of a feeling of security, and, in the event of a loss, the damage adjustment and claim settlement. LÄS MER
2. Massification of the Intangible : An investigation into embodied meaning and information visualization
Sammanfattning : The thesis addresses two related problems. It is argued that the materiality of physical artifacts serves the purpose of expressing abstract information. In contrast, the intangibility of IT is of such a kind that it poses different conditions for expressing abstract information. LÄS MER
3. Internal corporate brand building : case studies of three Swedish service firms
Sammanfattning : The brand is often mentioned as the most valuable asset for a firm, and this is especially true for the brand that bears the company name, i.e., the corporate brand. LÄS MER