Sökning: "initiative-selling"

Hittade 1 avhandling innehållade ordet initiative-selling.

1. 1. Enter the Dragon : Toward a Micro-political View on Subsidiary Initiatives

   Författare :Alexander N. Gorgijevski; Christine Holmström; Katarina Lagerström; Jens Gammelgaard; Uppsala universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Multinational corporation; Subsidiary initiatives; Micro-political view; headquarters-subsidiary relationship; headquarters attention; initiative-selling; Business Studies; Företagsekonomi;

   Sammanfattning : Subsidiary initiatives are proactive, entrepreneurial activities that arise locally without central directives or planning from headquarters. Prior research suggests that subsidiary initiatives are crucial to multinational corporations’ (MNCs) success in foreign locations as they hold the potential to enhance local responsiveness, worldwide learning, and global integration by the leveraging of new knowledge. LÄS MER