Sökning: "influencer"

Visar resultat 1 - 5 av 6 avhandlingar innehållade ordet influencer.

1. 1. It’s Not What You Sell : It’s Whom You Sell it To: How the Customer’s Character Shapes Brands and What Companies Do About it

   Författare :Ulf Aagerup; Göteborgs universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; brands; self-image congruity; brand personality; user imagery; fashion; nightclubs; green consumer behavior; self-monitoring ability; attention to social comparison information; ATSCI; brands; self-image congruity; brand personality; user imagery; fashion; nightclubs; green consumer behavior;

   Sammanfattning : In this dissertation I investigate the effects of user and usage imagery on brands and how businesses employ user imagery to build brands. Over four articles I present results that suggest that user imagery affects brand personality and that companies under certain conditions adapt their behavior to optimize this effect. LÄS MER

3. 2. Mining of User Profiles in Online Social Networks for Improved Personalized Recommendations

   Författare :Shatha Jaradat; Mihhail Matskin; James Caverlee; KTH; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY;

   Sammanfattning : We have focused on influencer-based marketing in online social networks as a source of implicit learning about the preferences of social media users. Those users who use social networks on a daily basis are also the online shoppers who are confronted with huge information overload and a wide variety of online products and brands to choose from. LÄS MER

4. 3. Trons försvarare : Idéer om religion i svensk radikalnationalism 1988–2020

   Författare :Tomas Poletti Lundström; Mattias Gardell; Per-Erik Nilsson; Heléne Lööw; Terje Emberland; Uppsala universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; radical nationalism; fascism; far right; populism; critical religion; Sweden Democrats; Nordic Resistance Movement; The Golden One; Religionshistoria; History of Religions;

   Sammanfattning : This dissertation outlines continuity and change in Swedish radical nationalism – a political ideology predominantly focused on connecting an imagined people with a distinct territory. The study focuses on how religion has been understood within the landscape of Swedish radical nationalism between 1988 and 2020. LÄS MER

5. 4. A profession in change : a development ecology perspective

   Författare :Jonas Christensen; Malmö högskola; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; change; professions; development ecology; professional autonomy; social work; economics; social entrepreneurship; knowledge acquisition; Germany; Lithuania; SUSA; changement; professions; écologie développement; autonomie professionnelle; travail social; économie; entrepreneuriat social; acquisition de connaissances; Allemagne; Lituanie; economics; social entrepreneurship; social work; professional autonomy; professions; development ecology; change; knowledge acquisition; Lithuania; Germany;

   Sammanfattning : A welfare state consists of a variety of client organisations within which, among other professions, academics and social workers are active. Social work as a profession has developed in a welfare context where changes at the different levels of the individual, organisation and society constantly pose new challenges to the profession. LÄS MER

7. 5. Modelling Fiber Network Materials:Micromechanics, Constitutive Behaviour and AI

   Författare :Mossab Alzweighi; Artem Kulachenko; Rami Mansour; Sören Östlund; Manfred Ulz; KTH; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Solid Mechanics; Hållfasthetslära;

   Sammanfattning : This thesis focuses on understanding the mechanical behavior of fiber-based materials by utilizing various modeling approaches. Particular emphasis is placed on their structural variability, anisotropic properties, and damage behavior. LÄS MER