Sökning: "industriell marknadsföring"

Visar resultat 6 - 10 av 128 avhandlingar innehållade orden industriell marknadsföring.

1. 6. Contagious Communications : The role of emotion in viral marketing

   Författare :Elsie Margaretha Botha; Esmail Salehi-Sangari; Matthew Robson; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Viral marketing; Emotion; eWOM; Social Media; Affect; Industriell ekonomi och organisation; Industrial Engineering and Management;

   Sammanfattning : The “connection generation” craves interaction with and connection to vast social networks through the sharing of information, photos, opinions, entertainment and news. This sharing comes in the form of electronic word-of-mouth or eWOM, and provides marketing and communication managers with an unparalleled opportunity to reach a large number of consumers quickly. LÄS MER

3. 7. Flexibility through Information Sharing : Evidences from the Automotive Industry in Sweden

   Författare :Nidal Dwaikat; Esmail Salehi-Sangari; Christos Tsinopoulos; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; information sharing; demand forecast; inventory data; volume flexibility; delivery flexibility; responsiveness; delivery performance; first-tier supplier; automotive Industry; PLS-SEM; Industriell ekonomi och organisation; Industrial Engineering and Management;

   Sammanfattning : Research has validated the contribution of information sharing to performance improvement. It has also suggested that flexibility is a highly important competitive priority for those companies where demand is volatile. Several studies argue that flexibility has been recognized as a key enabler for supply chain responsiveness. LÄS MER

4. 8. Understanding the provision and processing of information for information-intensive products as a basis for market segmentation

   Författare :Daniel Edward Hall; Terrence Brown; Leyland Pitt; Jan Kietzmann; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Information-intensive products; consumer information search; consumer information processing; marketing strategy; wine marketing; Industriell ekonomi och organisation; Industrial Engineering and Management;

   Sammanfattning : This thesis helps to address the gap in literature relating to the study of the provision of information to consumers, consumer information search behaviour and consumer information processing and choice behaviour relating to information-intensive products. Throughout the thesis, wine is taken as an example of an information-intensive product. LÄS MER

5. 9. Säljarrollen i industriell försäljning : fallstudier i ett företag som säljer anpassade produkter

   Författare :Lennart Persson; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Sammanfattning : .... LÄS MER

7. 10. Deal of the day : an assessment of a new form of sales promotion

   Författare :Edward Boon; Esmail Salehi-Sangari; J. Schau Hope; KTH; []
   Nyckelord :deal of the day; marketing; sales promotion; consumer segmentation; purchase behavior;

   Sammanfattning : Deal of the day is a new business model that has been adopted by thousands of companies worldwide. For marketers and consumers, deal of the day is a form of sales promotion in which an intermediary manages a list of subscribers, and allows merchants access to promote their offerings at a discount, in exchange for a commission. LÄS MER