Sökning: "industriell marknadsföring"

Visar resultat 21 - 25 av 128 avhandlingar innehållade orden industriell marknadsföring.

  1. 21. Environmental issues and the information technology industry : essays on branding and product development

    Författare :Anthony Chan; Sharyn Rundle-Thiele; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : The information technology industry has played a critical role in enabling economic development and advancing living standards around the world for the last 50 years. While the contributions of IT have benefited all of us, the technologies have also generated huge quantities of electronic waste, and consumed significant energy. LÄS MER

  3. 22. Opportunistic Behavior in Industrial Marketing Relationships

    Författare :Raeesah Chohan; Esmail Salehi-Sangari; Leyland Pitt; John B. Ford; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Opportunistic behavior; moral hazard; adverse selection; principal-agent; Agency Theory; professional agent; Theory of Relationship Constraints; client-advertising agency relationship; ex-ante; ex-post; formal constraint mechanisms; social constraint mechanisms; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : As humans beings, we act to our advantage. In some cases, this is done to the detriment of others; also known as opportunistic behavior. LÄS MER

  4. 23. International and export behavior of firms : a critical review and empirical assessment

    Författare :Dafnis Coudounaris; Arthur Money; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : The current thesis examines exporting as a leading discipline in International Business and sheds light into various exporting issues which have not been thoroughly investigated in the past. The thesis is divided into two parts. The first part includes two studies based on literature review, specifically on International Management and Exporting. LÄS MER

  5. 24. Exploring the pleiotropic effects of technology on society or making social lemonade from technological lemons : six rules for marketers

    Författare :Philip DesAutels; Douglas West; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Science and Technology Studies; Unintended Consequences; Marketing; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : Since the 1960’s the customer has been at the focal point of business and the marketer’s job has been one of “identifying and meeting human and social needs” to create and deliver value to the customer. The result is that the marketer straddles the interface between technology and society, serving as both mediator and manager. LÄS MER

  7. 25. Going Above and Beyond : An Assessment of Paying it Forward Behaviour in the B2B Marketing Context

    Författare :Maria Theresa Eriksson; Tim Foster; Esmail Salehi-Sangari; Julie Tinson; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Paying it Forward; Ecosystem Citizenship Behaviour; Employer Branding; Generalised Social Exchange; Ecosystems; Paying it Forward Mindset; B2B Marketing; Kindness; Helping Behaviours; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Helping behavior and other acts of kindness are important in the business context as they lead to numerous positive outcomes for organizations and individuals and they can help form the foundation needed for meeting organizational goals. Acts of kindness can have a multiplying effect which can be achieved by kindness being paid back to the individual who conducted the act of kindness or paid forward to others. LÄS MER