Sökning: "industriell marknadsföring"
Visar resultat 11 - 15 av 128 avhandlingar innehållade orden industriell marknadsföring.
11. Apps in the U-space : From mobile to ubiquitous marketing
Sammanfattning : Smart mobile devices are becoming increasingly essential daily companions. Applications (apps) are the interface through which the consumer can leverage unique capabilities of smart mobile devices to interact with people, other devices and firms via the supporting mobile ecosystem. LÄS MER
12. Exploring Branded Flash Mobs : A study of the impact of branded flash mobs on consumer behavior and consumer experience
Sammanfattning : The desire of every marketer is to develop and maintain strong customer relationships. One way this can be accomplished is through effective advertising. Marketers have recently begun to brand flash mobs as a way to effectuate strong brand relationships. LÄS MER
13. Consumer knowledge and its implications for aspects of consumer purchasing behaviour in the case of information-intensive products
Sammanfattning : The purpose of this research was to better understand consumer knowledge, its constituents, antecedents and consequences or implications for other consumer behaviours so as to assist wine marketers and marketers of other information-intensive products with their marketing strategy development. Wine is a complex product difficult for consumers to evaluate particularly prior to purchase but it is also a difficult product for marketers. LÄS MER
14. An assessment of the application of semiotics in the analysis of mass communication messages
Sammanfattning : .... LÄS MER
15. Industrial buying behavior in the Swedish and Polish mining industries : a comparative study
Sammanfattning : .... LÄS MER
