Sökning: "industriell ekonomi kth avhandling"

Visar resultat 1 - 5 av 39 avhandlingar innehållade orden industriell ekonomi kth avhandling.

  1. 1. Internal brand management in South African contact centers

    Författare :Rose Du Preez; Terrence Brown; Michael Bendixen; Pejvak Oghazi; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Contact centers; internal brand management; brand citizenship behavior; brand commitment; outsourcing.; Kontaktcenter; intern varumärkesutveckling; varumärkesmedborgarskap; varumärkesengagemang; utkontraktering.; Business Studies; Företagsekonomi; Industriell ekonomi och organisation; Industrial Economics and Management;

    Sammanfattning : Globally contact centers are ubiquitous in medium to large organizations operating in both B2B and B2C service industries. Frontline staff working in contact centers represent a major component of the way in which customers experience service organizations’ brands.There is a paucity of research on marketing in contact centers. LÄS MER

  3. 2. Engaging in green logistics: An eye on shippers, logistics service providers, and their interactions

    Författare :Amer Jazairy; Lars Bengtsson; Robin von Haartman; Andreas Feldmann; Maria Huge-Brodin; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Interactions; logistics relationships; LSP; GSCM; logistics buyer; environmental sustainability; third-party logistics; Sweden; Industriell ekonomi och organisation; Industrial Economics and Management;

    Sammanfattning : The logistics and transport industry places a heavy load on the environment, causing various harms such as air pollution, global warming and resource depletion. The logistics and supply chain management literature assigns the largest share of responsibility for alleviating such harms to two supply chain actors: shippers (i.e. LÄS MER

  4. 3. A Silent Revolution : The Swedish Transition towards Heat Pumps, 1970-2015

    Författare :Petter Johansson; Pär Blomkvist; Martin Vendel; Eric Giertz; Mats Fridlund; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; heat pumps; socio-technical transition; sustainability transition; industrial dynamics; value networks; coopetition; complementarities; strategic management; värmepumpar; socio-tekniska övergångar; hållbarhet; industriell dynamik; värdenätverk; coopetition; komplementariteter; företagsstrategi; Industriell ekonomi och organisation; Industrial Economics and Management;

    Sammanfattning : Currently, more than half of all Swedish single-family houses have an installed heat pump and more heat is supplied by heat pumps in Sweden than in any other nation. Despite the enormous impact of heat pumps on the Swedish energy system, the transition towards their use has gone relatively unnoticed. LÄS MER

  5. 4. They are so damn grateful : A longitudinal study of how postcolonial attitudes influence the innovation process in social ventures

    Författare :Ruth Brännvall; Monica Lindgren; Anna Wahl; Malin Tillmar; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; social innovation; social entrepreneurship; post-colonialism; co-creation; innovation management; social innovation; socialt entreprenörskap; innovationsledning; postkolonial teori; Industriell ekonomi och organisation; Industrial Economics and Management;

    Sammanfattning : This research is a longitudinal study of three start-ups that are aiming at launching innovative products for underserved markets. Prior research has showed that the ability to design services, which support all parties in the processes of value creation and including the customer into creating the experience, becomes a source of competitive advantage for the firm. LÄS MER

  7. 5. A Brave New Workplace: Disclosing the smart and the dark sides of the alternative office spaces

    Författare :Claudia Manca; Matti Kaulio; Mercedes Grijalvo; Miguel Palacios; Viviane Sergi; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; alternative workplace; workplace flexibility; new ways of working; activity-based work; collaborative space; tensions; paradoxes; space production; social space; alternativ arbetsplats; flexibilitet på arbetsplatsen; nya arbetssätt; aktivitetsbaserat arbete; samarbetsutrymme; spänningar; paradoxer; skapande av rum; socialt utrymme; Industriell ekonomi och organisation; Industrial Economics and Management;

    Sammanfattning : In recent decades, several knowledge work organizations have introduced alternative workplaces (AWs) that are implemented through flexible and collaborative office models. Their rapid diffusion has been prompted by the deterministic assumption that these may influence workers’ relations and behaviors in the office, in a way that is conducive to greater collaboration and adaptive flexibility. LÄS MER