Sökning: "in-store"

Visar resultat 6 - 10 av 16 avhandlingar innehållade ordet in-store.

1. 6. Recetion, Reception, Reception : the Effects of Receiver Context on Advertising Effectiveness

   Författare :John Karsberg; Handelshögskolan i Stockholm; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : The purpose of this thesis is to investigate the effects of receiver context on advertising effectiveness. More specifically, it extends the academic literature on the effects of the social receiver context (who else is present when the subject is exposed to advertising) and the spatial receiver context (how and where the subject is exposed to advertising) on consumer responses to an advertisement and to the brand sponsoring the advertising. LÄS MER

3. 7. Stores and consumers : two perspectives on food purchasing

   Författare :Carina Holmberg; Handelshögskolan i Stockholm; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : What characterises the grocery store - customer relation? Can grocery stores expect to have an active role in households’ management of everyday life? Can households, on the other hand demand active participation and help from the stores? By which methods can we learn more both about food-related consumer behaviour and about the relation between stores and consumers? Based on two empirical studies of consumer behaviour, this books deals with these issues. In the first part of the book an empirical study using 165 weeks of POS scanner data for fourteen product categories is presented. LÄS MER

4. 8. Children helping children? : Values and concerns in corporate charity

   Författare :Yelyzaveta Hrechaniuk; Anna Sparrman; David Moats; Nick Lee; Linköpings universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Competitions for children; Children s drawings; Creativity; Soft toys; Child design; Play; Child perspective; Children s perspective; Consumption; Money; Tävlingar för barn; Barnteckningar; Kreativitet; Mjukdjur; Design; Lek; Barnperspektiv; Barns perspektiv; Konsumtion; Pengar;

   Sammanfattning : The aim of this thesis is to explore corporate children's charity in practice. This is achieved by examining empirically a campaign organized by the company IKEA in collaboration with the non-profit organization Save the Children. LÄS MER

5. 9. Bookonomy : The Consumption Practice and Value of Book Reading

   Författare :Pamela Schultz Nybacka; Pierre de Monthoux Guillet; Thomas Bay; Margaret Hogg; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consumption practice; Reading; Literacy; Books; Value; Consummation; Post-scarcity; Bookonomy; Business studies; Företagsekonomi; Business Administration; företagsekonomi;

   Sammanfattning : In contemporary society, book readers are increasingly being valued as consumers. Literacy and reading are often subjected to an economic logic and seen as constituting economic operations in themselves. LÄS MER

7. 10. Land Matters : Agrofuels, Unequal Exchange, and Appropriation of Ecological Space

   Författare :Kenneth Hermele; Humanekologi; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Land; Agrofuels; Ecologically unequal exchange; Environmental load displacement; Land grabbing; Malthus; Brazil; Ethanol; Resource wars; Land Use change; Indirect land use change;

   Sammanfattning : As a global society we are entering an era where land areas and land-based resources are coming to the fore once again for capital accumulation and economic growth, for the first time since the end of the 18th century when Malthus forecasted a contradiction between population growth and agricultural output. That constraint on economic growth, imposed by limited land areas, was overcome by the combination of fossil fuels (coal, oil) and appropriation of space overseas (colonialism, trade). LÄS MER