Sökning: "in-store"

Visar resultat 1 - 5 av 16 avhandlingar innehållade ordet in-store.

1. 1. Sustainability in Store

   Författare :Matthias Lehner; Internationella miljöinstitutet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; retail; retail brands; retail store; sensemaking; sustainable consumption;

   Sammanfattning : Retailers across Western Europe are faced with the challenge to integrate the idea of sustainable consumption and production (SCP) into their operations. The difficulty hierin lies in the the lack of any clear understanding or agreement for what the term implies for retailers and how to implement it in retailers’ daily operations. LÄS MER

3. 2. What Does it Take to Get your Attention? : The influence of In-Store and Out-of-Store Factors on Visual Attention and Decision Making for Fast-moving Consumer Goods

   Författare :Poja Shams; Anders Gustafsson; Erik Wästlund; Martin Löfgren; A. Parasuraman; Karlstads universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; point-of-purchase marketing; influencing factors; out-of-store; in-store; shelf space; product packaging; package design; visual attention; visual search; eye-tracking; process-tracing; gaze cascade model; recognition heuristic; familiarity; decision-making; decision-making process; decision-making strategies; heuristic decision-making; preference formation; information processing; Business Administration; Företagsekonomi;

   Sammanfattning : Decision making for fast-moving consumer goods involves a choice between numerous similar alternatives. Under such demanding circumstances, a decision is made for one product. The decision is dependent on the interaction between the environment and the mind of the consumer, both of which are filled with information that can influence the outcome. LÄS MER

4. 3. How technology is evolving in-store shopping behaviors: Evidence from the field

   Författare :Philip Ahlbom; Handelshögskolan i Stockholm; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : Walking into a bricks-and-mortar store today is anything but offline. Technological marketing devices greet shoppers in practically every step of their shopping trip, wherever they go. The idea of these types of shopper-facing retail technologies is to add value to the shopper in different ways. LÄS MER

5. 4. Gameful experiences : The not so painful road to gainful behavior

   Författare :Johan Högberg; Erik Wästlund; Per Kristensson; Juho Hamari; Per Backlund; Karlstads universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Gamification; Gameful experience; Engagement; Customer experience; In-store marketing; Psykologi; Psychology;

   Sammanfattning : The aim of this work is to investigate the experiences that users make when using gamified services and the effect that such experiences have on the targeted behavioral outcomes. Considerable attention is dedicated to the gameful experience, since this experience is necessary for gamification to affect the target behavior. LÄS MER

7. 5. Den ofrivilliga lyssnaren - möten med butiksmusik

   Författare :Olle Stenbäck; Göteborgs universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; Etnologi; Musiketnologi; Butiksmusik; Muzak; Affekt; Lyssnarperspektiv; Konsumentroller; Etnografi; Lyssnande; Ljudlandskap; Affektiva nätverk; Marknadsföring; Kulturanalys; Upplevelseekonomi; Fenomenologi; Soundscape;

   Sammanfattning : The aim of this dissertation is to explore potential customer’s encounters with the phenomena of in-store music. The area chosen for the study is the core shopping district of Gothenburg, Sweden, known as Inom Vallgraven (“within the moat”). LÄS MER