Sökning: "imaginary organisations"
Hittade 2 avhandlingar innehållade orden imaginary organisations.
1. Evenemangsmarknadsföringens organisering : Interaktion mellan aktörer på ett politiskt torg
Sammanfattning : This thesis comprises five papers discussing two case studies – the mega-event World Championships in Athletics 1995 in Göteborg and the regional festival Storsjöyran in Östersund, Sweden. The study adopts an organisational-theoretical perspective and focus on both intra- and interorganisational aspects of the marketing work. LÄS MER
2. Från ingenjörskonst till informatörskonst : studier av PR och riskkommunikation
Sammanfattning : This thesis discusses the external risk communication of industrial companies. Such risk communication is here viewed as a division of the companies’ PR operations. There are some central weak points in current risk communication research. LÄS MER