Sökning: "financial marketing"

Visar resultat 1 - 5 av 41 avhandlingar innehållade orden financial marketing.

  1. 1. Critical Business Episodes : The Criticality of Damage Adjustment Processes in Insurance Relationships

    Författare :Mikael Gidhagen; Bo Edvardsson; Uppsala universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; business-to-business; claim settlement; corporate insurance; critical episode; critical incident; customer relationship; damage adjustment; feeling of security; financial services; insurance; insurance marketing; insurance relationship; intangibility; loss; marketing; professional services; relationship; relationship character; relationship context; relationship development; relationship marketing; relationship quality; service; services marketing; service quality; Företagsekonomi; Business studies; Företagsekonomi; Business Studies; företagsekonomi;

    Sammanfattning : Corporate insurance relationships involve a highly intangible professional service which provides the corporate customer with risk reduction. Insurance services are here defined as being composed of two elements: the delivery of a feeling of security, and, in the event of a loss, the damage adjustment and claim settlement. LÄS MER

  3. 2. Understanding the relationships between bank-customer relations, financial advisory services and saving behavior

    Författare :Cecilia Hermansson; Kent Eriksson; Lars Engwall; KTH; []
    Nyckelord :Saving behavior; consumer finance; consumer financial decision making; financial services; relationship marketing; exchange forms; saving motives; risk attitudes; financial literacy; Företagsekonomi; Business Studies;

    Sammanfattning : While the saving environment has become more complex in recent years, so has the demand for individual activity. Important impetuses include financial deregulation, globalization, technological change, and reformed pension systems. LÄS MER

  4. 3. Hit med pengarna! : Sparandets genealogi och den finansiella övertalningens vetandekonst

    Författare :Dick Forslund; Pierre Guillet de Monthoux; Thomas Bay; Adam Arvidsson; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; financial marketing; financial services; emotion; advertisement; subjectification; Finansiell marknadsföring; känsla; reklam; subjektivering; Business studies; Företagsekonomi; Business Administration; företagsekonomi;

    Sammanfattning : Idag pågår i hela västvärlden försök att finansiellt utbilda allmänheten. Vi möts överallt av finansiell reklam. I de nya budskapen om bra finansiellt beteende finns en ny slags moralism – det är tesen i denna avhandlings kritiska genealogi över penningsparandets påbjudna sanningar, moral och känsloliv under två århundraden. LÄS MER

  5. 4. Social marketing for injury prevention : changing risk perceptions and safety-related behaviors among New York farmers

    Författare :Julie Sorensen; Maria Emmelin; Hans Stenlund; John May; Peter Lundqvist; Umeå universitet; []
    Nyckelord :social marketing; behavior models; roll-over protective structures; tractor overturns; farm safety; occupational health; safety intervention; retrofitting incentives; health campaigns; intervention evaluation; epidemiologi; Epidemiology;

    Sammanfattning : In the U.S., work-related death is an all too familiar occurrence on farms. Tractor overturns continue to be the most frequent cause of these fatalities. LÄS MER

  7. 5. Rådgivningsansvar – särskilt avseende finansiell rådgivning och investeringsrådgivning

    Författare :Fredric Korling; Jan Kleineman; Stefan Lindskog; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; advice; advisor; financial advice; investment advice; adviser liability; tort; damages; MiFID; behavioral finance; consumer; accountant; lawyer; insurance intermediary; financial market; råd; rådgivning; finansiell rådgivning; investeringsrådgivning; finansrådgivning; placeringsrådgivning; rådgivaransvar; rådgivningsansvar; skadestånd; MiFID; behavioral finance; konsument; revisor; advokat; försäkringsförmedlare; värdepappersmarknad; Private law; Civilrätt; Tort law; Skadeståndsrätt; Contract law; Speciell avtalsrätt; Private Law; civilrätt;

    Sammanfattning : The liability incurred with respect to advisory services, particularly with respect to financial and investment advice, is the subject of this thesis. A number of factors that have influenced developments within the societal and regulatory environments in which advisory services are provided, primarily with respect to financial advice, are examined. LÄS MER