Sökning: "fashion retailing"
Visar resultat 1 - 5 av 6 avhandlingar innehållade orden fashion retailing.
1. The Impact of User Weight on Brands and Business Practices in Mass Market Fashion
Sammanfattning : Overweight people claim to be mistreated by the fashion industry. If they were, it would be in line with branding theory supporting the idea of rejecting fat consumers to improve user imagery for fashion brands. However, fashion companies do not confess to such practices.To shed some light on the subject, I have conducted two studies. LÄS MER
2. Customisation of Fashion Products Using Complete Garment Technology
Sammanfattning : Complete garment knitting technology is a method of producing knitted products, generally fashion garments, ready-made directly in the knitting machine without additional operations such as cutting and sewing. This makes it possible to manufacture a knitted fashion garment with fewer processes then with conventional production methods. LÄS MER
3. Towards returns management strategies in internet retailing
Sammanfattning : The digital transformation of the retailing industry in recent years has had a profound effect on consumers’ behaviour on a global scale. When shopping and browsing online, consumers are not able to “touch and feel”, which means that product returns are inevitable. LÄS MER
4. Data-driven AI Techniques for Fashion and Apparel Retailing
Sammanfattning : Digitalisation allows companies to develop many new ways of interacting with customers and other stakeholders. These digital interactions typically generate data that can be stored and later processed for different objectives. LÄS MER
5. One size fits all? Understanding shopper responses towards integration activtites in omnichannel retailing
Sammanfattning : Contemporary shopper journeys often entail myriad interactions, including online or offline stores, smartphone applications, social media platforms and mass communication. Shoppers typically expect to shop seamlessly across interactions, leading retailers to develop omnichannel strategies focused on integrating such interactions. LÄS MER