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Visar resultat 1 - 5 av 47 avhandlingar som matchar ovanstående sökkriterier.

1. 1. On fit uncertainty-reducing interventions in retail supply chains

   Författare :Emmelie Gustafsson; Chalmers tekniska högskola; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; digital product fitting; retail supply chains; experience goods; product recommendation system; product recommender; Fit uncertainty;

   Sammanfattning : Fit uncertainty is used in this doctoral thesis to describe the customer’s experience of uncertainty about the physical fit of a product when shopping for experience goods. Experience goods are products whose attributes are difficult to ascertain without physical examination. LÄS MER

3. 2. Emotions in Game Theory: Fear, friendliness and hostility

   Författare :Lina Andersson; Göteborgs universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; emotions; fear; risk aversion; psychological game theory; cooperation; repeated prisoners dilemma; stochastic games; experience goods; asymmetric information; information sharing; product quality; pricing; online reviews;

   Sammanfattning : How do emotions affect our interactions with each other? And how do our interactions with each other affect our emotions? As an adult, one makes thousands of decisions each day, decisions often influenced by our emotional state of mind. We are not oblivious to the relationship between emotions and behavior, but can, to some extent, predict how own and others' emotional states affect actions and how our actions may affect others' emotions. LÄS MER

4. 3. Customer value in commercial experiences : Expecting the unexpected

   Författare :Maria Eriksson; Håkan Wiklund; Ingela Bäckström; Pernilla Ingelsson; Su Mi Park-Dahlgaard; Mittuniversitetet; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial Experience; Customer Value; Hedonic Value; Quality; Experiential quality; TQM; Kano model; Attractive Quality; Co-creation; Storytelling; Strong Engagement; Kommersiell upplevelse; Kundvärde; Njutnings- upplevelseinriktat värde; Kvalitet; Upplevelsekvalitet; TQM; Kano-modellen; Attraktiv kvalitet; Samskapa; Storytelling och Starkt engagemang;

   Sammanfattning : To an ever greater extent, customers desire experiences that are highly emotional, personally designed and memorable. Today’s customer has an increasing need to be entertained and often searches for pleasurable offerings of hedonic value. LÄS MER

5. 4. Eco-friendliness in the brand experience of high-tech products

   Författare :Ulla A. Saari; Finland Tampere Tampere University of Technology; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY;

   Sammanfattning : The focus in this research is to develop a brand measurement scale for measuring how consumers experience eco-friendliness when reflecting on global high-tech brands. The aim is to examine can the eco-friendliness dimension in the brand experience of a high- tech brand be measured with a brand experience measurement scale by extending the research of Brakus et al. LÄS MER

7. 5. Creating customer value in commercial experiences

   Författare :Maria Eriksson; Håkan Wiklund; Pia Sandvik Wiklund; Rickard Garvare; Mittuniversitetet; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial Experience; Customer Value; Customer Expectations; Customer Satisfaction; Total Quality Management; TQM; Kommersiella upplevelser; Kundvärde; Kundförväntningar; Kundnöjdhet; Offensiv kvalitetsutveckling; TQM; Other industrial engineering and economics; Övrig industriell teknik och ekonomi;

   Sammanfattning : There is a type of business offering gaining much attention, both in the media and in financial figures, which provides the customer with something extra, something to be remembered. This offering is a commercial experience. LÄS MER