Sökning: "experience goods"

Visar resultat 1 - 5 av 43 avhandlingar innehållade orden experience goods.

  1. 1. On fit uncertainty-reducing interventions in retail supply chains

    Författare :Emmelie Gustafsson; Chalmers University of Technology; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; product recommender; retail supply chains; product recommendation system; Fit uncertainty; digital product fitting; experience goods;

    Sammanfattning : Fit uncertainty is used in this doctoral thesis to describe the customer’s experience of uncertainty about the physical fit of a product when shopping for experience goods. Experience goods are products whose attributes are difficult to ascertain without physical examination. LÄS MER

  2. 2. The Enabling Service of the Industrial Design Consultancy: A Change of Focus from Goods- to Service Dominant Logic

    Författare :Magnus Eneberg; Industridesign; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Enabling Service; Industrial design; Service dominant logic; Strategic growth; industrial design; design thinking; business model; goods dominant logic; service dominant logic;

    Sammanfattning : Design has received increased attention not least of all in the business press and journals. The concept of design thinking – how to approach problems in a designerly way – is sometimes attributed as being the savior of business, making companies creative and innovative. LÄS MER

  3. 3. Customer value in commercial experiences : Expecting the unexpected

    Författare :Maria Eriksson; Håkan Wiklund; Ingela Bäckström; Pernilla Ingelsson; Su Mi Park-Dahlgaard; Mittuniversitetet; []
    Nyckelord :ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial Experience; Customer Value; Hedonic Value; Quality; Experiential quality; TQM; Kano model; Attractive Quality; Co-creation; Storytelling; Strong Engagement; Kommersiell upplevelse; Kundvärde; Njutnings- upplevelseinriktat värde; Kvalitet; Upplevelsekvalitet; TQM; Kano-modellen; Attraktiv kvalitet; Samskapa; Storytelling och Starkt engagemang;

    Sammanfattning : To an ever greater extent, customers desire experiences that are highly emotional, personally designed and memorable. Today’s customer has an increasing need to be entertained and often searches for pleasurable offerings of hedonic value. LÄS MER

  4. 4. Eco-friendliness in the brand experience of high-tech products

    Författare :Ulla A. Saari; Finland Tampere Tampere University of Technology; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; TEKNIK OCH TEKNOLOGIER; SAMHÄLLSVETENSKAP; ENGINEERING AND TECHNOLOGY; SOCIAL SCIENCES;

    Sammanfattning : The focus in this research is to develop a brand measurement scale for measuring how consumers experience eco-friendliness when reflecting on global high-tech brands. The aim is to examine can the eco-friendliness dimension in the brand experience of a high- tech brand be measured with a brand experience measurement scale by extending the research of Brakus et al. LÄS MER

  5. 5. Creating customer value in commercial experiences

    Författare :Maria Eriksson; Håkan Wiklund; Pia Sandvik Wiklund; Rickard Garvare; Mittuniversitetet; []
    Nyckelord :ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial Experience; Customer Value; Customer Expectations; Customer Satisfaction; Total Quality Management; TQM; Kommersiella upplevelser; Kundvärde; Kundförväntningar; Kundnöjdhet; Offensiv kvalitetsutveckling; TQM; Other industrial engineering and economics; Övrig industriell teknik och ekonomi;

    Sammanfattning : There is a type of business offering gaining much attention, both in the media and in financial figures, which provides the customer with something extra, something to be remembered. This offering is a commercial experience. LÄS MER