Sökning: "employer value proposition"

Hittade 1 avhandling innehållade orden employer value proposition.

1. 1. Building Employer Brands: The Employee Perspective

   Författare :Anna Näppä; Maria Ek Styvén; Tim Foster; Tom Baum; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Employer Branding; Co-creation; Employment Value Proposition; Tourism and Hospitality; Employer Attractiveness; Industrial Marketing; Industriell marknadsföring;

   Sammanfattning : Employer branding, or the creation and communication of an identifiable identity as an employer, has become a buzzword that interests both practitioners and researchers. Employer branding is considered a key tool for attracting, developing, and retaining the best employees and is believed to be the answer to the so-called “war for talent”. LÄS MER