Sökning: "edward boon"

Hittade 1 avhandling innehållade orden edward boon.

1. 1. Deal of the day : an assessment of a new form of sales promotion

   Författare :Edward Boon; Esmail Salehi-Sangari; J. Schau Hope; KTH; []
   Nyckelord :deal of the day; marketing; sales promotion; consumer segmentation; purchase behavior;

   Sammanfattning : Deal of the day is a new business model that has been adopted by thousands of companies worldwide. For marketers and consumers, deal of the day is a form of sales promotion in which an intermediary manages a list of subscribers, and allows merchants access to promote their offerings at a discount, in exchange for a commission. LÄS MER