Sökning: "display store"

Visar resultat 1 - 5 av 15 avhandlingar innehållade orden display store.

  1. 1. I persuadörernas verkstad. Marknadsföring i Sverige 1920-1965 : En studie av ord och handling hos marknadens aktörer

    Författare :Kenth Hermansson; Helene Brembeck; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; marketing history; distribution; advertising; MEA; Barnängen; window display; market research; clothing; cosmetics; Richard Tedlow; Affärsekonomi; Stanley C Hollander; consumption; trade; department store; retailing; Economic History; ekonomisk historia;

    Sammanfattning : A basic assumption in the thesis is that the expansion of production and consumption in the Swedish society during the first half of the 20th century involved market as well as consumer activities of a new kind.The thesis explores the development and practice of marketing towards consumers as a main activity of actors in the market, how it was formulated in textbooks an trade journals and followed up in the activity of two Swedish companies (Barnängen and MEA, Militärekiperingsaktiebolaget). LÄS MER

  2. 2. Perilipin expression in the islets of Langerhans and Surface expression in the baculovirus/insect cell system

    Författare :Jörgen Borg; Molekylär endokrinologi; []
    Nyckelord :MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; Biology; Biologi; lipotoxicity; beta-cell; perilipin; amino-terminal anchor; Baculovirus; surface display;

    Sammanfattning : Surface display in insect cells: Systems available for surface display that utilize bacterial phages are insufficient for displaying a number of eukaryotic proteins. By instead presenting proteins on the surface of eukaryotic cells or virus, some of these problems might be overcome. LÄS MER

  3. 3. Gameful experiences : The not so painful road to gainful behavior

    Författare :Johan Högberg; Erik Wästlund; Per Kristensson; Juho Hamari; Per Backlund; Karlstads universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Gamification; Gameful experience; Engagement; Customer experience; In-store marketing; Psykologi; Psychology;

    Sammanfattning : The aim of this work is to investigate the experiences that users make when using gamified services and the effect that such experiences have on the targeted behavioral outcomes. Considerable attention is dedicated to the gameful experience, since this experience is necessary for gamification to affect the target behavior. LÄS MER

  4. 4. Exploring barriers to energy efficiency in supermarkets

    Författare :Ulla Lindberg; MariAnne Karlsson; Högskolan i Borås; []
    Nyckelord :retail; servicescape; foodscape; chilled groceries; energy efficiency; barriers; refrigerated display cabinets; consumer behaviors; consumer perceptions; Resource Recovery; Resursåtervinning;

    Sammanfattning : Energy efficiency activities in sections of grocery stores for chilled groceries are subject to particular challenges as this is a complex indoor environment given that the goal of store owners is to offer consumers chilled groceries of high quality in a comfortable environment while at the same time trying to reduce energy use. Consequently, it is important to maintain the right temperature in the right place and to be aware of the consumers’ shopping situation. LÄS MER

  5. 5. Stores and consumers : two perspectives on food purchasing

    Författare :Carina Holmberg; Handelshögskolan i Stockholm; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : What characterises the grocery store - customer relation? Can grocery stores expect to have an active role in households’ management of everyday life? Can households, on the other hand demand active participation and help from the stores? By which methods can we learn more both about food-related consumer behaviour and about the relation between stores and consumers? Based on two empirical studies of consumer behaviour, this books deals with these issues. In the first part of the book an empirical study using 165 weeks of POS scanner data for fourteen product categories is presented. LÄS MER