Sökning: "digital platforms"

Visar resultat 6 - 10 av 116 avhandlingar innehållade orden digital platforms.

1. 6. Mind Your Own Business : Understanding and characterizing value created by consumers in a digital economy

   Författare :Martin Daniel Mileros; Nicolette Lakemond; Robert Forchheimer; Charlotte Norrman; Joakim Björkdahl; Linköpings universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; e-commerce; digital economy; Web 2.0; consumer-centric; personal data; content creators; user-generated content; business models; value creation; value capture; digital platforms; digital zero-price markets; blockchain technology; human-centered data economy;

   Sammanfattning : In the context of what is commonly referred to as consumer-centric digital economy, personal data has become the new currency which is utilized by consumers to be granted access to seemingly “free apps” within so-called digital zero-price markets. Simultaneously, there are consumers, known as “content creators”, who can generate million-dollar revenues annually. LÄS MER

3. 7. Digital Marketing Strategy : B2B and Stakeholders Communication

   Författare :Maryam Lashgari; Klaus Solberg Søilen; Stefan Stieglitz; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Digital Media; Proximity Marketing; Beacon Technology; Social Media; Industriell ekonomi och organisation; Industrial Economics and Management; Media Technology; Medieteknik; Informations- och kommunikationsteknik; Information and Communication Technology;

   Sammanfattning : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. LÄS MER

4. 8. Platformization: Digital Materiality at the Limits of Discourse

   Författare :Mikael Gustavsson; Göteborgs universitet; []
   Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; digital platforms; platformization; discourse; digital materiality;

   Sammanfattning : The digital platform has served us well as a metaphor for an imaginary ‘something’ made comprehensible through theories such as matchmaking, externalities, and network effects. But as much as metaphors and theories can help us imagine and understand some aspects of a phenomenon, they can also limit us in seeing others. LÄS MER

5. 9. Rethinking Competence : On Performing Digital Transformation

   Författare :Charlotte Arghavan Shahlaei; Ulrika Lundh Snis; Dick Stenmark; Högskolan Väst; []
   Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; Digital competence; digital transformation; digital platforms; Neo-Sociotechnical Systems approach; process view; autonomous drive engineering; digital communication.; Work Integrated Learning; Arbetsintegrerat lärande;

   Sammanfattning : Nya fenomen växer fram i takt med att vi införlivar digitala tekniker på arbetsplatsen. Den digitala omvandlingen undersöks här främst i betydelsen av att omvandla affärsmodeller för att skapa konkurrensfördelar. Men det är inte bara den affärsmässiga sidan av den digitala omvandlingen som är viktig. LÄS MER

7. 10. Towards Digital Product-Service Platforms in Manufacturing Firms : Exploring Organizational and Managerial Aspects

   Författare :Johan Simonsson; Mats Magnusson; Gunilla Sandström; Anders Johansson; Anna Öhrwall Rönnbäck; KTH; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Keywords: Servitization; product-service system; digitalization; digital transformation; platform;

   Sammanfattning : This thesis is positioned at the intersection of product and service development and enabling digital technologies in the context of incumbent manufacturing firms. When these concepts are blended together into digital product-service systems, value growth and business model innovation may be achieved. LÄS MER