Sökning: "digital marknadsföring"
Visar resultat 1 - 5 av 13 avhandlingar innehållade orden digital marknadsföring.
1. Digital servitization : Organizing the firm and working with the ecosystem
Sammanfattning : Traditionally, equipment sales were the main source of revenues for manufacturing firms. The situation has changed, and such firms are undergoing servitization when revenues are increasingly derived from services. In parallel, the digitalization of industries brings novel technologies to the forefront of manufacturers’ agendas. LÄS MER
2. Servicescape for Digital Wellness Services for Young Elderly
Sammanfattning : In this thesis digital wellness services (DWSs) are in focus. The DWSs are services provided through digital devices, such as smartphones, bracelets, and tablets, by using digital environments such as Internet, cloud services, and websites. LÄS MER
3. OPEN DATA AND INNOVATION ADOPTION: Lessons From Sweden
Sammanfattning : The Internet has significantly reduced the cost of producing, accessing, and using data, with governments, companies, open data advocates, and researchers observing open data’s potential for promoting democratic and innovative solutions and with open data’s global market size estimated at billions of dollars in the European Union alone (Carrara, Chan, Fischer, & Steenbergen, 2015). This thesis explores the concept of open data, describing and analyzing how open data adoption occurs to better identify and understand key challenges in this process and thus contribute to better use of the available data resources and valuable services for citizens. LÄS MER
4. Artificial market actors : explorations of automated business interactions
Sammanfattning : Digital machines (computer hardware and software) have been used to support business activities for over 50 years. During the past 10 years, these machines have changed profoundly in terms of numbers, types of application, and features. LÄS MER
5. Fashioning the Ecological Crisis : Sustainability and Feminism in Fashion Advertising and Communication in Contemporary Sweden
Sammanfattning : The corporatisation of social justice (gender justice, LGBTQI+ rights, racial justice) and environmental justice ideals in the last decades has grown immensely in western countries, exemplified by rainbow-clad ATM’s during Pride month or Nike using images of NFL player Kaepernick’s anti-racism protest action of taking a knee during the USA national anthem in a marketing campaign. One of the industries that has been particularly inundated with symbols of social justice is the fashion industry. LÄS MER