Sökning: "destination marketing"

Visar resultat 6 - 10 av 14 avhandlingar innehållade orden destination marketing.

1. 6. Mediatized tourism : The convergence of media and tourism performances

   Författare :Maria Månsson; Institutionen för tjänstevetenskap; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Sense of place; Popular culture; Performance; Mediatization; Film tourism; Destination marketing; Convergence; The Da Vinci Code;

   Sammanfattning : Popular culture and tourism are intertwining. The use of film and literature amongst destination marketing organisations is a global trend, but how can we understand this phenomenon and all the processes involved? Up to now popular culture and tourism have been researched mainly from a single media perspective. LÄS MER

3. 7. Migration and Place Attractiveness

   Författare :Thomas Niedomysl; Urban Fransson; Bo Malmberg; Bertil Vilhelmson; Uppsala universitet; []
   Nyckelord :Social and economic geography; Interregional Migration; Place Attractiveness; Sweden; Tourism; Marketing; Promotion; Life-course; Age; Survey Research; Residential Preferences; Kulturgeografi;

   Sammanfattning : The thesis includes six self-contained papers that from various perspectives examine place attractiveness and migration in Sweden. Paper I provides an extensive overview of Swedish municipalities’ place marketing engagement to attract in-migrants, based on survey responses from 220 municipalities. LÄS MER

4. 8. Craft production in the Kingdom of Crystal (Glasriket) and its visual representation : Constructing authenticity in cultural/marketing production

   Författare :Songming Feng; Adele Berndt; Mart Ots; Ian Woodward; Karin Ekström; Jönköping University; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Glasriket; the Kingdom of Crystal; glass; craft; authenticity; cultural production; photography; image; semiotics; practice theory; materiality;

   Sammanfattning : Authenticity is a core concept and phenomenon in contemporary marketing, as both marketers and consumers seek the authentic. Individuals, companies, and industries all work to establish and accomplish authenticity for themselves and related stakeholders. LÄS MER

5. 9. A Value Co-Creation Perspective on Customer-Based Brand Equity Modelling for Tourism Destinations : A case from Sweden

   Författare :Tatiana Chekalina; Matthias Fuchs; Maria Lexhagen; William C. Gartner; Mittuniversitetet; []
   Nyckelord :Destination branding; customer-based brand equity; value co-creation; value-in-use; Åre; linear structural equation modelling;

   Sammanfattning : Tourism destinations all over the world increasingly embrace marketing and branding practices traditionally utilized by businesses. However, the literature on customer-based brand equity modelling and measurement for tourism destinations lacks the conceptual understanding of the complex relationships between tourists and the destination brand. LÄS MER

7. 10. There and back again? : Dutch lifestyle migrants moving to rural Sweden in the early 21st century

   Författare :Marco Eimermann; Mats Lundmark; Dieter Müller; Susanne Stenbacka; Örebro universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; lifestyle migration; international counterurbanisation; creative class; place marketing; Emigration Expo; Bergslagen Database; interview study; Dutch families; rural Sweden; 21st century; Social and Economic Geography; Kulturgeografi;

   Sammanfattning : This thesis has a twofold aim. First, it studies motivations and decision processes of Dutch families moving to rural Sweden, with a focus on Hällefors municipality in the Bergslagen area. Second, it explores how this migration flow can be conceptualised within migration theory. The results of the study are presented in four papers. LÄS MER