Sökning: "destination marketing"

Visar resultat 11 - 14 av 14 avhandlingar innehållade orden destination marketing.

  1. 11. Utveckling av turistdestinationer genom samarbete

    Författare :Jörgen Elbe; Lena Larsson-Mossberg; Uppsala universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Tourist destinations; events; business development; cooperation; network perspective; Företagsekonomi; Turistdestinationer; evenemang; affärsutveckling; samarbete; nätverksperspektiv; Business studies; Företagsekonomi; Business Studies; företagsekonomi;

    Sammanfattning : In this thesis tourist destinations are considered as networks of business actors inside and outside the destination, such as producers of attractions or supporting services and different kinds of intermediaries. These actors are interdependent, since they provide the different components of a generic tourist product. LÄS MER

  3. 12. Can tourism be sustainable? : Service Experiences from Tourism Destinations in Europe

    Författare :Anna Sörensson; Jan-Åke Törnroos; Mittuniversitetet; []
    Nyckelord :;

    Sammanfattning : The tourism industry is growing rapidly, and thus there is an urgent need to developing sustainable tourism. The research objective of the thesis is to explore and discuss the concept of sustainability within the tourism industry from a marketing point of view, focusing on the perspective of tourist producers’. LÄS MER

  4. 13. Decision processes in discretionary long-range travel

    Författare :Christer Lindh; KTH; []
    Nyckelord :;

    Sammanfattning : The present study is founded in transportation research but is interdisciplinary in that it is drawing on research areas like consumer behaviour, cognitive science, economic psychology and marketing. The results will provide knowledge to 1) researchers, who need a deeper understanding of travel behaviour in order to develop better models, 2) policy makers, who need information on transport demand for planning the infrastructure and for evaluating environmental consequences and 3) marketing analysts, who need information on the whole complex of business and discretionary travel pattems. LÄS MER

  5. 14. Kreativa individers bostadsområden och arbetsställen – Belysta mot bakgrund av näringslivets omvandling och förändringar i bebyggelsestrukturen i Göteborg

    Författare :Jonathan Borggren; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : Creative individuals’ residential areas and places of work In light of economic transformation and changes in the urban structure in Göteborg (Gothenburg), Sweden. This thesis studies the residential areas and places of work of an age cohort of individuals defined by education as creative in Gothenburg, Sweden, during the latter stages of structural economic change. LÄS MER