Sökning: "destination branding"

Visar resultat 1 - 5 av 6 avhandlingar innehållade orden destination branding.

  1. 1. Producing, branding and managing multifaceted tourist destinations: Cartagena, Colombia, as a study case

    Författare :Narcís Bassols Gardella; Antonio Paolo Russo; Andrew Smith; Universitat Rovira i Virgili. Departament de Geografia; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; tourism; destination making; destination management; place branding; destination marketing; sun and sand; heritage production; heritage management; built military heritage; urban development; city planning; stakeholders’ management; top-down branding; bottom-up branding; icons; multifaceted destinations; destination lifecycle; critical theory; critical geographies; Cartagena de Indias; Colombia; Caribbean; Latin America; turisme; màrqueting de destinacions; gestió de destinations; producció de destinacions; brànding territorial; sol i platja; producció de patrimoni; gestió del patrimoni; patrimoni militar construït; desenvolupament urbà; planificació urbana; management d’actors; brànding top-down; brànding bottom-up; icones; destinacions polifacètiques; cicle de vida de les destinacions; teoria crítica; geografia crítica; Cartagena d’Índies; Colòmbia; Carib; Amèrica Llatina.; Geography; Geografi;

    Sammanfattning : The present dissertation intends to unveil some of the dynamics and processes found in multifaceted destinations. Two broad conceptual areas are considered in order to conceptualize and analyse the issues found in such places: destination making and destination management. LÄS MER

  3. 2. A marketing design approach to destination development

    Författare :Eva Maria Jernsand; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; destination development; place branding; participatory design; experience innovation;

    Sammanfattning : An increasing demand for environmental, socio - cultural and political aspects has led to that more integrated methods of tourism planning has evolved, which emphasize sustainability as a key fa c- tor. However, it is argued that the term sustainability is used carelessly and that the social aspect is often overlooked. LÄS MER

  4. 3. A marketing design approach to destination development

    Författare :Eva Maria Jernsand; Chalmers tekniska högskola; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; place branding; participatory design; experience innovation; destination development;

    Sammanfattning : An increasing demand for environmental, socio-cultural and political aspects has led to that moreintegrated methods of tourismplanning has evolved, which emphasize sustainability as a key fac-tor. However, it is argued that the term sustainability is used carelesslyand that the social aspectis often overlooked. LÄS MER

  5. 4. A value co-creation perspective on the customer-based brand equity model for tourism destinations

    Författare :Tatiana Chekalina; Mittuniversitetet; []
    Nyckelord :tourism destination; destination branding; customer-based brand equity; value co-creation; structural equation modelling SEM ;

    Sammanfattning : .... LÄS MER

  7. 5. A Value Co-Creation Perspective on Customer-Based Brand Equity Modelling for Tourism Destinations : A case from Sweden

    Författare :Tatiana Chekalina; Matthias Fuchs; Maria Lexhagen; William C. Gartner; Mittuniversitetet; []
    Nyckelord :Destination branding; customer-based brand equity; value co-creation; value-in-use; Åre; linear structural equation modelling;

    Sammanfattning : Tourism destinations all over the world increasingly embrace marketing and branding practices traditionally utilized by businesses. However, the literature on customer-based brand equity modelling and measurement for tourism destinations lacks the conceptual understanding of the complex relationships between tourists and the destination brand. LÄS MER